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deCarta en GreenOwl Mobile bieden aangesloten automobilisten audio-verkeersmeldingen aan
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deCarta, Inc.

Nov 05, 2013, 12:50 ET

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-- Narrowcast audio-verkeersmeldingen geïntegreerd in toonaangevend online autoplatform

SAN JOSÉ, Californië en MARKHAM, Ontario, 5 november 2013 /PRNewswire/ -- deCarta, Inc., de toonaangevende onafhankelijke onderneming voor LBS-technologie, heeft vandaag aangekondigd dat ze een samenwerkingsverband heeft gesloten met GreenOwl Mobile, ontwerper van verkeersberichten- en mediaplatform TrafficAlert, om narrowcast audio-verkeersmeldingen te integreren in het deCarta Connected Car Platform. Dankzij deze samenwerking ontvangen bestuurders tijdige informatie over de verkeersomstandigheden onderweg, die wordt verstrekt in een niet-afleidend audioverslag. Door de combinatie van GreenOwl-verkeersinformatie en de Connected Car-diensten van deCarta worden automobilisten niet alleen geïnformeerd over de verkeerssituatie, maar kunnen ze tevens alternatieve routes raadplegen om vertraging te minimaliseren. Deze oplossing kan direct worden geïmplementeerd door OEM's van auto-onderdelen, Tier 1-leveranciers aan de auto-industrie en applicatieontwikkelaars.

Narrowcast verkeersinformatie is een grote verbetering ten opzichte van de huidige uitzendingsmethoden. Automobilisten ontvangen namelijk alle relevante veranderingen in de verkeerssituatie die hen te wachten staat zonder de periodieke verkeersberichten van de hele regio te hoeven doorzoeken. De meldingen worden tijdig verstrekt (binnen enkele seconden na een ongeval of vertraging in de verkeersdoorstroming). Omdat ze hoorbaar zijn, kan de automobilist zich op de weg concentreren zonder te worden afgeleid door allerlei gekleurde tekstregels of cartooneske pictogrammen. Dankzij de combinatie van de GreenOwl-verkeersinformatie en de routing engines met verkeersmeldingen van deCarta ontvangt de bestuurder bovendien niet alleen informatie over wat er op de weg gebeurt, maar ook alternatieve routes die tijdbesparing kunnen opleveren.

"TrafficAlerts is speciaal ontwikkeld om bestuurders te helpen de grote hoeveelheid verkeersinformatie van de radio te omzeilen en zich te concentreren op het belangrijkste: de route die ze moeten volgen," aldus Matt Man, CEO van GreenOwl Mobile. "Het Connected Car Platform van deCarta is eveneens gericht op de rijervaring van de bestuurder. We verheugen ons erop om automobilisten deze oplossing te kunnen aanbieden."

"Het doel van het Connected Car platform was om fantastische lokalisatietechnologie te combineren met content van de meest innovatieve leveranciers op de markt. De narrowcast verkeersmeldingen van GreenOwl veroorzaken een revolutie in de traditionele verkeersmeldingen via de radio, omdat de informatie perfect wordt afgestemd op de route van de bestuurder," aldus J. Kim Fennell, CEO van deCarta. "Deze samenwerking past uitstekend bij dat waar Connected Car om draait: bestuurders voorzien van relevante en nuttige informatie."

Het Connected Car Platform van deCarta biedt beproefde geografische, navigatie- en lokale zoektechnologie gecombineerd met content van toonaangevende leveranciers in een generiek platform. Op deze manier kunnen aangesloten autodienstverleners snel diensten implementeren die afgestemd kunnen worden op hun merk en klantenbestand. Meer informatie over het Connected Car Platform is te vinden op de website van deCarta: http://decarta.com/markets/automotive.html.

deCarta demonstreert de narrowcast verkeersoplossing en andere functies van haar Connected Car Platform op de Telematics-beurs van 2013 op 11 en 12 november 2013 in München, Duitsland. Neem contact op met Mike Cottle op [email protected] om een demonstratie aan te vragen of meer te weten te komen over de samenwerking.

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