Decibel Launches Moment Data Targeting For Facebook and Instagram
Time based social plugins that target live, real world events.
Jan 19, 2017, 08:07 ET
SAN FRANCISCO, Jan. 19, 2017 /PRNewswire/ -- Decibel, a time based data provider, announces the launch of dB Smart Components: data targeting which provides real-time decisioning based on real life triggers such as Sports, Flight/Airline, Retail, Weather, & Financial. Our Smart Component data technology syncs seamlessly to your social ad account for easy integration and management. dB Smart components allow advertisers to sync programmatically controlled buys to unpredictable real world events. Enhance existing social campaigns with dB Smart components and finally unlock real-time data targeting. Media Director, Matt Rubino says, "Decibel syncs to real life moments, not a behavioral based algorithm. This allows clients to be part of key events as they are actually happening in people's lives. The relevancy is unparalleled."
In Q1 we are proud to present dB Sports, a global sporting event moments
tracker, and dB Flight, an airport and flight delays tracker, available on Facebook and
Instagram.
dB Sports enables programmatic targeting synced to live sports stats in real-time. With over 40 sports globally tracking 350,000+ events a year, dB Sports lets clients make media buying decisions programmatically for sporting events as they happen. dB Sports instantly syncs these live moments with social media channels and allows savvy advertisers the ability to join the celebration of peak game plays. Super Bowl packages are still available, or kick off March Madness planning today. Please contact us for more information or custom targeting.
Also currently live is dB Flight. dB Flight offers real-time flight, airport, and flight delay data. Paired with geo location information, dB Flight provides Facebook buyers with the ability to target airports during high delay times. "Many marketers are successfully geo-targeting business and vacation travelers, now we provide buyers a data layer to optimize "found time" when a delay event occurs. We are seeing some very positive results from our beta clients in the hotel, book publishing, and car rental sectors," says Co-Founder, Mary Griffin.
About: Decibel is a time based data company based in San Francisco. Founded in 2016 by a team of expert marketers, Decibel's products add the intelligence of "when" is the right time to make a media buying decision.
Media Contact:
Gene Keenan
Communications and Strategy
[email protected]
415.218.7369
SOURCE Decibel