Decide Raises $6 Million Series B and Gains Support From Ecommerce Visionaries

SEATTLE, April 19, 2011 /PRNewswire/ -- Decide.com, a pre-launch consumer electronics shopping service announced today a $6M Series B round led by Maveron, with Madrona Venture Group and angel investors. This latest round brings the total amount raised to $8.5 million in venture capital and brings additional consumer internet and ecommerce veterans to the team. As part of this latest round, Maveron's Dan Levitan and former Farecast CEO Hugh Crean join Decide's board of directors. Google's founding board member and early investor, Ram Shriram joins as an advisor/investor and former CEO of Expedia, Erik Blachford joins as an investor.

"Maveron is known for supporting the growth of transformational consumer and ecommerce brands including eBay and Groupon, and is a perfect fit for us," said Mike Fridgen, CEO of Decide.com.  "We are thrilled to have the guidance of Dan and the rest of the team as we build a product that puts the power of shopping for electronics back in consumers' hands."

"What attracts us to Decide is the team's vision for empowering consumers in new ways through data and technology," said Dan Levitan, co-founder and partner, Maveron.  "We look forward to supporting Decide through its growth and success."

Want Early Access to Decide?

Decide is still under wraps, but the company is offering early adopters and consumer electronics geeks a chance to preview the site just before it goes live late spring. Visit Decide.com, "like" Decide's Facebook page and share your favorite old school device (see details at decide.com).   

About Decide

Decide is a pre-launch service dedicated to bringing unprecedented transparency to consumer electronics shopping. The company has raised $8.5M in venture capital from Madrona Venture Group, Maveron, and angel investors.  Decide was co-founded by internet search pioneer Oren Etzioni and has gained support from consumer Internet and ecommerce veterans. To follow Decide, visit the company's blog, Facebook and Twitter.  www.decide.com

About Maveron

Maveron is a venture capital firm that invests exclusively in consumer companies. Founded in 1998 by Dan Levitan and Howard Schultz, the firm has offices in Seattle and San Francisco. Representative Maveron investments include Altius Education, eBay, Capella Education, Groupon, Livemocha, Shutterfly, Trupanion and zulily. For more information about Maveron, visit www.maveron.com.

SOURCE Decide