Decide Raises $6 Million Series B and Gains Support From Ecommerce Visionaries

Dan Levitan, Ram Shriram, Erik Blachford and Hugh Crean join investment team

News provided by

Decide

19 Apr, 2011, 11:23 ET

SEATTLE, April 19, 2011 /PRNewswire/ -- Decide.com, a pre-launch consumer electronics shopping service announced today a $6M Series B round led by Maveron, with Madrona Venture Group and angel investors. This latest round brings the total amount raised to $8.5 million in venture capital and brings additional consumer internet and ecommerce veterans to the team. As part of this latest round, Maveron's Dan Levitan and former Farecast CEO Hugh Crean join Decide's board of directors. Google's founding board member and early investor, Ram Shriram joins as an advisor/investor and former CEO of Expedia, Erik Blachford joins as an investor.

"Maveron is known for supporting the growth of transformational consumer and ecommerce brands including eBay and Groupon, and is a perfect fit for us," said Mike Fridgen, CEO of Decide.com.  "We are thrilled to have the guidance of Dan and the rest of the team as we build a product that puts the power of shopping for electronics back in consumers' hands."

"What attracts us to Decide is the team's vision for empowering consumers in new ways through data and technology," said Dan Levitan, co-founder and partner, Maveron.  "We look forward to supporting Decide through its growth and success."

Want Early Access to Decide?

Decide is still under wraps, but the company is offering early adopters and consumer electronics geeks a chance to preview the site just before it goes live late spring. Visit Decide.com, "like" Decide's Facebook page and share your favorite old school device (see details at decide.com).   

About Decide

Decide is a pre-launch service dedicated to bringing unprecedented transparency to consumer electronics shopping. The company has raised $8.5M in venture capital from Madrona Venture Group, Maveron, and angel investors.  Decide was co-founded by internet search pioneer Oren Etzioni and has gained support from consumer Internet and ecommerce veterans. To follow Decide, visit the company's blog, Facebook and Twitter.  www.decide.com

About Maveron

Maveron is a venture capital firm that invests exclusively in consumer companies. Founded in 1998 by Dan Levitan and Howard Schultz, the firm has offices in Seattle and San Francisco. Representative Maveron investments include Altius Education, eBay, Capella Education, Groupon, Livemocha, Shutterfly, Trupanion and zulily. For more information about Maveron, visit www.maveron.com.

SOURCE Decide

PRN Top Stories Newsletters

Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!

Thank you for subscribing!

By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.