Adds Mobile Phones and Ability to "Follow" the iPhone 5 Launch

Predictive shopping service makes it easy to know when to buy phones and follow iPhone 5 news

Sep 12, 2011, 11:00 ET from

BOSTON, Sept. 12, 2011 /PRNewswire/ -- SHOP.ORG ANNUAL SUMMIT --, the only electronics shopping service that predicts when to buy consumer electronics with no regrets, has expanded its offering to include phones, making it easy for shoppers to stay current on top product price changes and new model releases. Decide also enables shoppers to "follow" the iPhone to get the latest news and rumors on the upcoming iPhone 5 launch from hundreds of sources including CE manufacturers and expert news services like CNET, Engadget, Gizmodo, MacRumors and others. Now shoppers can use the power of Decide's price and model prediction technologies plus news aggregation to purchase phones with no regrets.


"Like wristwatches a generation ago, mobile phones are the gadget status symbol of our age and making a bad purchase decision can be devastating," said Mike Fridgen, CEO of  "Shoppers can now check to know when to buy phones before getting stuck with that two-year contract."

In a survey conducted by Decide, almost half of all consumers stated they would wait five months for a new model of a phone to be released – the longest "willingness to wait" of any CE product category. Decide is currently recommending wait on thirty top-selling phones because there is a newer model available or a new model predicted to arrive soon.

Want to stay on top of the latest news and rumors to know when to buy the iPhone 5? Decide's new iPhone feed aggregates and helps you track the latest news and rumors on the iPhone 5. To support its recommendations, Decide has included a "No Regrets Filter" that allows shoppers for the first time to filter only to products recommended to buy now, which indicates that prices are not likely to drop soon and that a new model is not coming soon.

Simply visit and search for iPhone, or follow @d_iPhone on Twitter to be one of the first to know when to buy the iPhone 5 and get all the latest news and rumors.

About Decide

Decide is a new shopping service that helps consumers purchase laptops, televisions, cameras and now phones with no regrets.  The company utilizes proprietary data and predictive algorithms to tell shoppers when to buy with confidence or wait for a price drop or newer model to be released. Decide was co-founded by Internet search pioneer Oren Etzioni and has gained support from consumer Internet and ecommerce veterans.  The company raised $8.5M in venture capital from Madrona Venture Group, Maveron, and angel investors.  To follow Decide, visit the company's blog, Facebook and Twitter.

Media contact: Anne Taylor Hartzell /  206.850.6501  /  Twitter: @decide / Facebook