DECK among the most coveted Canadian-based full service agencies specializing in the luxury segment
TORONTO, July 26, 2016 /PRNewswire/ - As DECK Agency has refreshed its branding and identity to better reflect its growth into an internationally recognized full-service agency, it has won important contracts with global luxury brands Martell Cognac (Martell) and Fairmont Hotels & Resorts (FRHI). Martell has retained DECK to provide PR, creative and event management services in Canada, while FRHI has retained DECK to provide creative, digital, and web development services to cover the Americas (Canada, USA & Caribbean).
DECK is thrilled to share and promote Martell's 300 years of passion and precision through a strategy that includes unique event programming, influencer collaborations, and meaningful brand partnerships. The oldest French cognac house in the world will be re-launching into the Canadian market this Fall. Martell Cognac is owned by global wine and spirits group Pernod Ricard, whose products are represented in Canada by Corby Spirit and Wine Ltd.
"Martell cognac is a world-renowned brand with a truly vibrant heritage, and we're thrilled to be bringing this exquisite product back to Canada," says Erika Neudorf, Brand Manager at Corby Spirit and Wine. "DECK came to us with unique partnership ideas and event themes that were perfectly suited to our brand vision. We are very much looking forward to working with the talented team at DECK".
Recognizing DECK's ability to elevate luxury brands through stunning creative, FRHI retained DECK to strategize, design and develop an interactive menu planning and event-booking platform. Conceptualized to increase usage and usability, this turnkey solution also serves to differentiate FRHI as an innovator in the event planning and catering space.
"We looked for an agency that understood our goals, and DECK simply got us from the beginning. Their strategic approach to design allowed us to envision a digital product that was intuitive, useful and beautiful. We are excited to be working with an agency that brings us new, creative and well thought out solutions to help our business grow", said Mansi Vagt, Director, Digital Marketing, Americas for FRHI.
The platform, with both client facing and internal facing organizational components, will be implemented first at Fairmont San Francisco, and later made available to all FRHI properties throughout the Americas. The global hospitality leader and iconic brand, established in 1907, has a distinctive collection of properties and a worldwide reputation for excellence.
"We see ourselves as more than just an ad shop. We hire only senior talent and take a multi-disciplinary business design approach to truly and fully understand our client's pain points. We feel honored that marquis luxury brands like Martell and Fairmont place their trust in our ideas," says Jonathan Tick, President & CEO of DECK Agency. "It's not easy for an independent agency to go up against the ad industry goliaths, but the past four years have proven to us that good ideas still win. I'm extremely proud of the work we've done for clients like Tully Luxury Travel, Jaguar, Land Rover, BMW, The Honest Company, and Chase Hospitality Group, and am looking forward to our continued growth."
About DECK Agency DECK is an award winning research-driven, full-service design, marketing and PR agency that delivers on its four pillars of business - Digital, Experiential, Communications and Knowledge. DECK is a trusted source for brands that want a strategy-driven and results-oriented partner. Working with lifestyle clients in the luxury sector, DECK combines the best of design and strategy to help clients create new value propositions, and new forms of competitive advantage.