GOLETA, Calif., April 21, 2016 /PRNewswire/ -- Deckers Brands (NYSE:DECK), a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, today announced appointment of Andrea O'Donnell as President of Fashion Lifestyle, effective April 25, 2016.
Dave Powers, President of Decker Brands, stated, "We are pleased to welcome Andrea to the Deckers family. Her background in strategic planning, product, and merchandising coupled with her vast international experience make her the ideal fit to head our newly created Fashion Lifestyle group. Under Andrea's leadership, we will be able to build upon the UGG brand's strong foundation to accelerate penetration of highly attractive footwear and non-footwear categories, launch Koolaburra, and drive global growth."
Andrea joins Deckers Brands from DFS Group Limited, a multi-billion dollar retailer majority owned by LVMH, where she served as President, Global Merchandising. Prior to this, Andrea was the Executive Director of Lane Crawford, where she was responsible for merchandising, merchandise planning, marketing, CRM and store planning for the Asia Pacific region across a portfolio of some 500 brands. Andrea holds an Executive MBA from the London Business School.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, HOKA ONE ONE®, and KOOLABURRA®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
SOURCE Deckers Brands