Deep Root Analytics Announces New Partnership with a4 media

Deep Root Audiences can now be activated across the digital advertising ecosystem.

News provided by

Deep Root Analytics

Sep 16, 2019, 14:03 ET

ARLINGTON, Va., Sept. 16, 2019 /PRNewswire/ -- Deep Root Analytics, an audience-powered analytics company, today announced a new integration with a4 media, the first and only end-to-end platform that makes it simple to execute audience-based multiscreen ad campaigns for local, regional and national advertising clients.

This integration will allow clients to activate Deep Root's proprietary audiences across the digital advertising ecosystem. These audiences include political segments such as Swing Voters and Blue Collar Voters, as well as public affairs audiences such as Influentials and Tax Reform Persuadables. Audiences may be activated across display and video inventory, including household addressable OTT. A sample list of available audiences is below.

Deep Root creates these proprietary audiences by leveraging its analytics, targeting and metrics infrastructure to produce a variety of highly accurate probabilities for every individual on a wide variety of measures that matter to advertisers. These probabilities are built off of an in-house national file that is rich with vote history, consumer and behavioral data and regularly enhanced with large-sample surveys. These audiences are then comprised of individuals who fit within the criteria of each segment.

For more information on how to activate these audiences for your advertising campaign, and for a full audience list, please contact Kelly Georgia, Deep Root's VP of Data and Digital Partnerships at [email protected], or Kate Holliday, Director of Emerging Channels at [email protected].

Available Audiences Include:

  1. Swing Voters
  2. Senior Swing Voters
  3. Blue Collar Voters
  4. Women Swing Voters
  5. Hispanic Persuasion
  6. Make America Great Again
  7. Trump Democrats
  8. Pelosi Detractors
  9. GOP Primary Voters
  10. GOP GOTV
  11. Social Conservatives
  12. Influentials
  13. Beverage Tax Detractors
  14. Beverage Tax Persuadables
  15. Import Tax Persuadables
  16. Renewable Energy Supporters
  17. Traditional Energy Supporters
  18. Tax Reform Persuadables
  19. Energy Persuadables
  20. Infrastructure Investment
  21. American Jobs
  22. Robots in Workplace Persuadables
  23. Corporate Social Responsibility

ABOUT DEEP ROOT
Deep Root is an audience-powered analytics company that does four things: identifies your organization's ideal audiences, optimizes your advertising based on how those audiences consume media, integrates them into platforms for linear, addressable and digital ad delivery, and measures how your audiences are being impacted by paid and earned media.

ABOUT A4
a4, a division of Altice USA, is an advanced advertising and data business that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach most U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.

SOURCE Deep Root Analytics