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Deer Consumer Products, Inc. Announces Record First Quarter 2012 Financial Results, Affirms 2012 Financial Guidance


News provided by

Deer Consumer Products, Inc.

May 10, 2012, 08:33 ET

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NEW YORK, May 10, 2012 /PRNewswire-Asia/ --

  • Q1/2012 revenue of $49.9 million, an increase of 44% from Q1/2011
  • Q1/2012 net income of $7.8 million, an increase of 35% from Q1/2011
  • Fully diluted earnings per share of $0.23, an EPS increase of 35% from Q1/2011
  • Anticipates favorable Chinese domestic consumer market environment for continued growth in 2012
  • Affirms 2012 Financial Guidance

Deer Consumer Products, Inc. (Nasdaq: DEER) (website: http://www.deerinc.com/), a leading provider of "DEER" branded household consumer products to Chinese consumers, announces today record financial results for the first quarter ended March 31, 2012.

Q1/2012 REVENUE

Our revenues for the three months ended March 31, 2012, were $49.9 million, an increase of $15.2 million, or 44%, from $34.7 million for the three months ended March 31, 2011. The increase in revenues resulted from our continued expansion of sales in the China domestic market. Deer currently has access to over 4,000 retail stores through which it distributes its products.

Q1/2012 GROSS PROFIT MARGIN

Our gross profit margin was approximately 31% for the three months ended March 31, 2012. In the first quarter of 2012, we continued to promote high value products and focus on middle and high-end customer groups. We have also continued to adjust our growth strategy to focus on China domestic sales, which offer higher profit margins.

Q1/2012 OPERATING EXPENSES

SG&A expenses for the three months ended March 31, 2012, were $5.4 million, an increase of $1.5 million, or 39%, from $3.9 million for the three months ended March 31, 2011. The increase was expected and was due to the hiring of additional direct sales staff and in-store product promoters to continue our revenue growth in China. Our advertising costs remained low during the first quarter of 2012, as expected, because we use factory representatives and in-store promoters to promote our products directly to consumers at retail locations, which is a standard marketing practice in the small household appliances industry in China. We believe our in-store promotion approach is highly effective because our products are marketed directly to consumers in the unique Chinese retail environment rather than through traditional mass media advertising channels where significant advertising expenses may be incurred without enhancing sales. According to a survey in the 2010 China Small Electronics Market Research Report, approximately 60% of Chinese consumers surveyed purchased small household appliances as a result of direct product introduction from in-store product promoters. Like other established domestic brands in China, our in-store promoters market our products exclusively and directly to in-store customer traffic. During the quarter, we also experienced an increase in R&D related expenses, as expected, in order to introduce new products to further expand our product offerings.

Q1/2012 NET INCOME

First quarter net income was $7.8 million, an increase of 35% from Q1/2011. Fully diluted earnings per share were $0.23, an EPS increase of 35% from Q1/2011.

$5.76 PER SHARE IN NET ASSETS, STRONG BALANCE SHEET, NO LONG-TERM DEBTS

Deer's shareholders' equity increased to approximately $193.4 million, or $5.76 per share in net assets, and we had more than $15.3 million in cash and equivalents at the end of the first quarter 2012, without any long-term debts. Deer has sufficient cash on hand to meet its liquidity requirements and has no current plan to dilute its shareholders.

MANAGEMENT COMMENTS ON 2012 FIRST QUARTER FINANCIAL RESULTS

Bill He, Chairman & CEO of Deer, commented: "Deer is pleased to report record first quarter 2012 financial results. In 2010, Deer entered China's domestic markets with a strong push by putting our "DEER" branded products on the shelves of retail locations across China. In 2012, Deer is continuing to expand its store presence across China while adding in-store promotional staff to further enhance its sales. Deer currently has access to approximately 4,000 retail locations across China and has developed a well-recognized brand by working with various retail channels.

We believe China remains the world's largest and fastest growing consumer retail market and has strong domestic demand for small household appliances. There are approximately 35,000 retail locations across China that Deer could potentially penetrate. Deer has significant growth potential in China."

CHINA DOMESTIC MARKET EXPANSION STRATEGIES

"Due to the unique retail environment in China, where more than 60% of consumers purchase small household products as a result of direct marketing push by in-store promotional staff, we will have significantly more in-store promotional staff in 2012, that will exclusively market "DEER" branded products directly to end consumers. We are positioning Deer to be a strategic platform for entering the local Chinese market, and we have built a strong "DEER" brand through our expansion in the Chinese market.

Chinese consumers have experienced relatively strong positive real income growth in recent years. We believe rising standards of living will result in increased demand for quality consumer goods, such as the small appliances sold by Deer. We plan to fully take advantage of this market opportunity by targeting our high quality products to these growing middle income Chinese consumers and providing exceptional customer service.

We expect our higher gross margins to continue over time due to our revenue being derived from the higher margin China domestic markets. We believe that we will be able to manage SG&A growth along with our significant revenue growth to maintain and enhance net profit margins."

GROWTH STRATEGIES

"In the short-term, we will continue building the solid reputation of our "DEER" branded products to be the number one food preparation appliances brand by 2013. We also plan to focus sales of our high margin products, including our dehumidifier, vacuum cleaner, water filters and air purifier, to first and second tier Chinese cities that are experiencing strong economic growth.

Over the course of the coming quarters, we plan to position ourselves as a high-end innovative brand in China and expand our 'DEER' brand to include complete integrated household appliance systems for the kitchen and bathroom.

We have also made significant progress on our Wuhu manufacturing plant facility, by breaking ground to complete our new manufacturing plant. We are pleased with our construction progress."

AFFIRMS 2012 FINANCIAL GUIDANCE

In 2012, Deer anticipates revenues from the high margin China domestic sales will continue. Deer affirms its 2012 revenue guidance of between $270 and $290 million, net income guidance of between $45 million and $47 million, and targets EPS (Earnings per Share) between $1.37 and $1.42.

3-YEAR INSIDER SHARE LOCKUP, TOTAL MANAGEMENT COMMITMENT

As disclosed previously, Deer's entire management team has voluntarily entered into 3-year share lockup agreements, which prohibit them from selling any shares to the general public through at least 2013. The lockup agreements represent approximately 47% of Deer's entire outstanding shares. Deer management's vested interests are aligned with those of Deer's public shareholders. Deer has been led by its original founders since the inception of its operating business 17 years ago.

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 17 year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 100 patents, trademarks, copyrights and approximately 1,000 staff, Deer is a leading provider of "DEER" branded consumer products to Chinese consumers. DEER's product lines include series of small household and kitchen appliances as well as personal care products designed to make modern lifestyles easier and healthier.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

Contact Information:
Corporate Contact:
Ms. Helen Wang, President 
Deer Consumer Products, Inc.
Tel: 011-86-755-86028300 
Email: [email protected]

DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS







March 31, 2012

December 31, 2011


ASSETS

(Unaudited)







CURRENT ASSETS




     Cash & equivalents 

$                            15,337,914

$                    13,961,434


     Restricted cash

534,645

127,235


     Accounts receivable

6,387,898

20,553,235


     Deposits

88,723

1,153,019


     Advances to suppliers

620,731

2,920,746


     Other receivables

46,508

287,824


     VAT receivable

9,227,463

8,562,076


     Prepaid expense

952,902

952,902


     Inventories

79,381,120

61,017,231






        Total current assets

112,577,904

109,535,702






NON-CURRENT ASSETS




     Advance for equipment purchase

101,143

844,964


     Deposit for land use right

848,534

847,646


     Property and equipment, net

35,329,674

36,137,609


     Construction in progress

21,171,672

21,141,715


     Intangible assets, net 

35,748,608

35,895,528


     Other receivable

317,710

-






       Total noncurrent assets

93,517,341

94,867,462






TOTAL ASSETS

$                          206,095,245

$                  204,403,164






LIABILITIES AND EQUITY








CURRENT LIABILITIES




     Accounts payable

$                              4,315,772

$                      7,977,167


     Advance from customers

844,530

1,056,442


     Income taxes payable 

5,096,160

4,864,267


     Other payables and accrued expenses

2,422,601

2,753,617


     Dividend payable

-

1,679,628


     Notes payable 

-

692,821






         Total current liabilities

12,679,063

19,023,942






COMMITMENTS AND CONTINGENCIES








STOCKHOLDERS' EQUITY




    Common Stock, $0.001 par value; 75,000,000 shares   
      authorized; 33,592,562 shares issued and
      outstanding as of March 31, 2012 and December 31, 2011,
      respectively  

33,593

33,593


     Paid-in capital

91,187,584

91,187,584


     Statutory reserve

9,985,566

9,157,606


     Development fund

4,992,783

4,578,803


     Accumulated other comprehensive income

14,983,829

14,769,957


     Retained earnings 

72,235,827

65,651,679






         Total stockholders' equity 

193,419,182

185,379,222






TOTAL LIABILITIES AND EQUITY

$                          206,098,245

$                  204,403,164










DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME AND OTHER COMPREHENSIVE INCOME

THREE MONTHS ENDED MARCH 31, 2012 AND 2011

UNAUDITED





2012

2011




Revenue

$          49,869,103

$        34,676,146

Cost of revenue

34,349,861

24,719,201




Gross profit

15,519,242

9,956,945




Operating expenses



     Selling 

4,014,207

2,617,437

     General and administrative 

1,351,486

1,240,626




     Total operating expenses

5,365,693

3,858,063




Income from operations

10,153,549

6,098,882




Non-operating income (expenses)



     Interest income

311,440

62,535

     Financial expense

(6,260)

-

     Exchange loss

(36,162)

(116,123)

     Other income (expenses), net

1,759

(38,298)

     Subsidy income

236,230

999,232




     Total non-operating income, net 

507,007

907,346




Income before income tax 

10,660,556

7,006,228

Income tax expense

2,834,468

1,212,282




Net income

7,826,088

5,793,946




Other comprehensive item 



     Foreign currency translation

213,872

1,476,410




Comprehensive Income

$            8,039,960

$          7,270,356




Basic weighted average shares outstanding

33,592,562

33,592,562




Diluted weighted average shares outstanding

33,592,562

33,592,562




Basic earnings per share 

$                     0.23

$                   0.17




Diluted earnings per share 

$                     0.23

$                   0.17




DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

THREE MONTHS ENDED MARCH 31, 2012 AND 2011

UNAUDITED


2012

2011




CASH FLOWS FROM OPERATING ACTIVITIES:



            Net income

$                 7,826,088

$              5,793,946

            Adjustments to reconcile net income



            to net cash provided by (used in) operating activities:



            Depreciation and amortization

1,057,048

703,455

            Provision for inventory losses

114,355

-

            Stock-based compensation

-

25,657

                         (Increase) decrease in current assets:



                                   Accounts receivable

14,153,610

7,118,569

                                   Advances to suppliers

2,862,987

713,336

                                   Other receivables, prepayments, and deposits

1,309,945

(417,015)

                                   Subsidy receivable

-

(480,460)

                                   VAT receivable

(655,045)

-

                                   Other assets

-

1,708

                                   Inventories

(18,376,257)

(5,935,516)

                         Increase (decrease) in current liabilities:



                                   Accounts payable

(3,486,665)

(9,154,319)

                                   Unearned revenue

(212,577)

(711,755)

                                   Taxes payable

228,815

(4,210,783)

                                   Notes payable

(692,107)

(3,440,063)

                                   Other payables and accrued expenses

(333,210)

(879,287)

                        Changes in noncurrent assets - other receivable

(317,050)

-




            Net cash provided by (used in) operating activities

3,479,937

(10,872,527)




CASH FLOWS FROM INVESTING ACTIVITIES:



                                   Change in restricted cash

(406,430)

494,294

                                   Acquisition of property & equipment 

(28,801)

(728,682)

                                   Refund of deposit on land use right

-

6,071,063

                                   Construction in progress

(7,772)

(1,042,779)




            Net cash (used in) provided by investing activities

(443,003)

4,793,896




CASH FLOWS FROM FINANCING ACTIVITIES:



                                   Dividends paid

(1,679,628)

-




            Net cash used in financing activities

(1,679,628)

-




EFFECT OF EXCHANGE RATE CHANGE ON CASH & EQUIVALENTS

19,174

315,663




NET DECREASE IN CASH & EQUIVALENTS

1,376,480

(5,762,968)




CASH & EQUIVALENTS, BEGINNING OF PERIOD

13,961,434

33,956,591




CASH & EQUIVALENTS, END OF PERIOD

$               15,337,914

$            28,193,623




Supplemental Cash flow data:



        Income tax paid

$                 2,639,188

$              2,076,848

        Interest paid

$                                -

$                            -










SOURCE Deer Consumer Products, Inc.

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