Deer Consumer Products, Inc. Announces Sales Expansion in the China Domestic Markets

NEW YORK, Feb. 22 /PRNewswire-FirstCall/ -- Deer Consumer Products, Inc. ("Deer") (Nasdaq: DEER) (website: www.deerinc.com), one of the world's largest designers and OEM/ODM manufacturers of home and kitchen electronics marketing to both global and Chinese domestic consumers, announced today that Deer has initiated product sales to Wal-Mart Stores in China.

"Deer" branded kitchen electronic products will be immediately available at local Chinese Wal-Mart stores located in the Guangdong province, China's most economically developed region.

Bill He, Chairman & Chief Executive Officer of Deer commented: "While Deer continues to maintain healthy profit margins across all product lines, we anticipate significant revenue increases through various expanding distribution channels in the China domestic markets. Deer's fully integrated model of aligning product design, internal manufacturing and quality control, supply chain and customers has helped establish Deer as an effective distribution platform for expanded product offerings in China's fast growing small household appliance industry. We look forward to reporting our 2009 annual results by mid March of 2010."      

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (www.deerinc.com) is a NASDAQ Global Market listed U.S. public company headquartered in China. Deer has a 15-year operating business. Supported by more than 103 patents, trademarks, copyrights and approximately 2,000 company-trained seasonal and full-time staff, Deer is a leading designer, ODM/OEM manufacturer and global marketer of quality small home and kitchen electric appliances. Deer's product lines include blenders, juicers, soy milk makers and a large variety of other home appliances designed to make today's lifestyles simpler and healthier. With more than 100 global clients/branded products such as Black & Decker, Ariete, Disney, Toastmaster, Magic Bullet, Back to Basics and Wal-Mart, Deer has enjoyed rapid sales and earnings growth in recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

SOURCE Deer Consumer Products, Inc.