Deer Consumer Products, Inc. Launches Espresso Machine Product Line and Announces Sales to a Leading European Brand

NEW YORK, March 22 /PRNewswire-FirstCall/ -- Deer Consumer Products, Inc. ("Deer") (Nasdaq: DEER) (website: http://www.deerinc.com), one of the world's largest designers and OEM/ODM manufacturers of home and kitchen electronics marketing to both global and China domestic consumers, announced today that Deer has launched a high end, automatic espresso machine product line and has initiated shipments to the European markets. Deer is pleased to have passed stringent quality testing standards for the EU markets under this top global brand name which dominates the espresso machine market in Europe.

In addition to satisfying strong international market demand for these products, Deer intends to launch a similar product line in select premium segments of the Chinese domestic markets in 2010.

Bill He, Chairman & Chief Executive Officer of Deer commented: "As an integrated manufacturer and designer of these innovative, high margin products, Deer benefits from our strong internal R&D capabilities accumulated over the last 15 years of our corporate history. Thanks to our internal design and engineering resources, Deer has the advantage of being able to quickly develop and market both OEM and ODM based products to Deer's expanding global and China domestic markets. As we approach the end of the first quarter of 2010, we are pleased with our performance during the quarter as a result of record product shipments and strong customer demand."

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (http://www.deerinc.com) is a NASDAQ Global Market listed U.S. registered public company headquartered in China. Deer has a 15-year operating business as well as a strong balance sheet. Supported by more than 103 patents, trademarks, copyrights and approximately 2,000 company-trained seasonal and full-time staff, Deer is a leading designer, ODM/OEM manufacturer and global marketer of quality small home and kitchen electric appliances. Deer's product lines include blenders, juicers, soy milk makers and a large variety of other home appliances designed to make today's lifestyles simpler and healthier. With more than 100 global clients/branded products such as Black & Decker, Ariete, Disney, Toastmaster, Magic Bullet, Back to Basics and Wal-Mart, and rapidly expanding China domestic market footprint, Deer has enjoyed rapid sales and earnings growth in recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

SOURCE Deer Consumer Products, Inc.

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