Define My Style Partners with Young Survival Coalition to Fight Breast Cancer

CINCINNATI, Feb. 24, 2011 /PRNewswire/ -- (http://www.definemystyle.com/ysc) Define My Style (DMS) joins Young Survival Coalition (YSC) in supporting young women diagnosed with breast cancer. The YSC store in the DMS Marketplace features custom handbags designed by DMS members, aged 13-19. Add a $2 donation to your purchase and DMS will donate 50% of the profit to YSC.

(Photo: http://photos.prnewswire.com/prnh/20110224/CL53870 )

DMS members express their creativity through their creations. The collection of fabrics in YSC's core colors provide designers with a vibrant palette while drawing attention to the very recognized "awareness" pink. The original tote, messenger, shopping, overnight and mini bags are custom produced in the USA.  Teens can enter this week's design contest to help raise awareness for YSC.

"Many of our members know someone who's been affected by breast cancer - moms, aunts, grandmothers, teachers," said Kristine Sturgeon, Founder & CEO of Define My Style. "Our partnership with YSC provides these girls with a creative way to display their support for the women in their lives."

"We are pleased to partner with Define My Style, offering young women a way to express themselves while raising awareness that young women can and do get breast cancer," said Jenna Glazer, Director of Development for YSC.  

About Define My Style

Define My Style is an online, style-centric community that empowers creative and curious teen girls, ages 13 to 19.  DMS provides web-based tools and connections to engage and inspire young designers and entrepreneurs. The DMS Studio™ is a social and dynamic virtual environment to help teens explore design, understand the value of other perspectives and develop confidence in personal expression.  The DMS Marketplace™ empowers enterprising teens to open a virtual store to promote, sell and have their personal brand of handbags manufactured.  For more information visit www.DefineMyStyle.com.

About Young Survival Coalition

Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women diagnosed with breast cancer. YSC offers resources and connections to support and empower women. Through action, advocacy and awareness, YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in young women, and to ensure that no young woman is left to face breast cancer alone.  For more information visit youngsurvival.org.

SOURCE Define My Style