Definition 6 Names Gil Wolchock Director of New York Interactive

Jan 18, 2010, 10:00 ET from Definition 6, Inc.

NEW YORK and ATLANTA, Jan. 18 /PRNewswire/ -- Definition 6, an integrated interactive agency, today announced it has hired Gil Wolchock to serve as director of interactive for its New York operations. Wolchock will be expanding the range and scope of integrated interactive marketing services offered by Definition 6, following its acquisition of Creative Bubble this past summer, an Emmy Award Winning video and audio production agency.

Wolchock is an established management executive with more than 20 years of proven experience in P&L, corporate turnaround and sales management areas. Wolchock will oversee the day-to-day operations of Definition 6 New York, tasked with providing strategic thought leadership to the team and the clients it serves.

"Gil's proven ability to drive bottom-line revenue through strong leadership makes him an extremely good fit for Definition 6," said Michael Kogon. "As we expand our footprint, Definition 6 recognizes the importance of having proven management in each office, and Gil's background will enable us to grow the New York office and its award-winning video and editing capabilities, while adding the ability to serve our clients with our full range of integrated interactive marketing services."

Before joining Definition 6, Wolchock held multiple senior management and executive positions, including vice president of sales for Coastal Administrative Services; chief operating officer of EventStreams; and general manager and vice president of New Horizons Computer Learning Service. His strategic consulting background includes work with clients Coca-Cola, UPS, The United Way and Cox Communications.

At EventStreams, an online video production and consulting company, Wolchock managed day-to-day operations, directed sales and marketing activities and achieved year-over-year growth of 100 percent for three consecutive years.

"Definition 6 is positioning itself as the first true integrated interactive agency," said Wolchock. "From high-level integrated interactive strategy, to our extensive subject matter expertise in areas like search, mobile or video, to our deep technology experience and infrastructure, we're really one of those agencies that can do it all."

Wolchock's leadership capabilities and proven results helped him become a member of Leadership Atlanta, class of 2009, and earned him a spot on the Atlanta Business Chronicle's "40 Under 40" list in 2007. In addition, he serves as a board member for the American Jewish Committee and an executive committee member for the National Black Arts Festival. Wolchock is a graduate of the University of Florida.

About Definition 6, Inc.

Definition 6 is an integrated interactive agency that creates immersive brand experiences that drive business results. Definition 6 collaborates with clients to help them create innovative and measurable customer experiences across all media channels, leading strategy and creativity with insight and imagination. From eCommerce and website design, to rich media and interactive marketing applications, Definition 6 helps clients such as Nickelodeon, VeriFone, Cox, La Quinta Inn & Suites, and Wendy's/Arby's Group to bridge the gap between marketing and technology. For more information, visit

SOURCE Definition 6, Inc.