Del City since 1947: Celebrating 65 Years

Nov 19, 2012, 18:46 ET from Del City

MENOMONEE FALLS, Wis., Nov. 19, 2012 /PRNewswire/ -- The Del City business began in Del City, Oklahoma in 1947. Harold Swartzendruber, founder of Del City, sold wire out of the back of his station wagon and quickly recognized the increasing need for electrical supplies in a growing industrial economy. He purchased a small warehouse and the business prospered as new automotive electrical products were added to fulfill customer needs.


Over the past 65 years, the company has evolved into a major online supplier of electrical and transportation supplies, expanding its product offering to include thousands of quality products. Del City now serves a variety of industries including: automotive, truck and trailer, marine, RV and agriculture. The company puts its customers at the forefront; focusing on superior customer service, satisfaction and product quality. As a result, Del City has achieved double digit growth over the past several years and is thriving.

"As we celebrate 65 years, it's exciting to think about how far the business has come. Del City has progressed from a local provider of select electrical parts into a national source for a broad range of transportation supplies. We've transformed both what we sell, as well as how we sell to customers. While we continue to have a successful catalog business, we have proactively expanded our e-commerce presence. Del City was recently named the fastest growing e-commerce provider of aftermarket parts to the automotive industry by Internet Retailer magazine," said George Dowse, Business Leader.

Del City serves large and small customers; however, the company takes pride in meeting the unique needs of small businesses and consumers, enabling smaller customers to buy professional grade products in exactly the quantities they need.  Some business differentiators offered to customers include $0 order minimums, free shipping on orders over $99, and same-day shipping on thousands of stocked products. Del City is committed to continually evolving to meet the needs of our customers, just as we've done for the past 65 years.

About Del City

Del City, headquartered in Menomonee Falls, WI, is a direct supplier of electrical and transportation supplies since 1947. Serving the automotive, truck and trailer, marine and RV industries with thousands of professional grade products, including wire, fuses, terminals and switches, Del City offers its customers convenience and customer-friendly service. Look here first for hard to find electrical and transportation supplies. For more information or to request a catalog, visit or call 800.654.4757.


Deanna Hernandez, Del City