Del Monte® and SodaStream Announce a New Series of Fruity Flavors for the SodaStream Home Carbonation System

MONTE CARLO, Monaco and AIRPORT CITY, Israel, Nov. 12, 2013 /PRNewswire/ -- Del Monte®, a leading producer and distributor of high-quality fresh fruits and vegetables, and SodaStream International Ltd. (NASDAQ: SODA), the world's leading manufacturer and distributor of home beverage carbonation systems, today announced that SodaStream will produce and distribute a portfolio of Del Monte® branded syrups.  These flavors will be part of a new fruit family, starting with Tropical, Caribbean and Orange flavor options.

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"Del Monte® is excited to partner with SodaStream as we enter the category of homemade sparkling drinks," stated Frans Van Melis, Vice-President Food Operations of Del Monte® EA.  "We are delighted that our consumers will be able to experience our high-quality brand in a fun, new, innovative way."

"We are happy to join forces with Del Monte® and welcome such an iconic, global brand to the SodaStream family," stated Daniel Birnbaum, CEO of SodaStream.  "This collaboration further enhances our strategy to expand our variety of beverage brands to increase consumer awareness and adoption of our home carbonation system."

The products are expected to debut at retail in Italy and the UK for Summer 2014.

Del Monte International Contact:
Pamela Ghinamo
Marketing Manager
Del Monte
Phone: +377 97 97 42 71 
[email protected]

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462 
[email protected]

About Del Monte

Fresh Del Monte® is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. Fresh Del Monte markets its fresh products worldwide under the Del Monte® brand, a symbol of product quality, freshness and reliability for more than 100 years.

Del Monte® is dedicated to meeting the current and future needs of consumers worldwide.  In fact, our long-range vision is to become the leading global supplier of healthful, wholesome and nutritious fresh and prepared foods and beverages to consumers of all ages

About SodaStream

SodaStream International is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States.  For more information please visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International Ltd.