Delivering a Better Marina Experience With Dynamic Web Technology

KERRVILLE, Texas, May 15, 2012 /PRNewswire/ -- Anderson Software today unveiled a new software platform that changes the process marina operators use to communicate with their customers. The company has developed a Cloud-SaaS application that enables boat owners to conveniently schedule drystack launches, marina valet and concierge services, and boat repairs using any PC, tablet or Web-enabled smartphone.

"Our intuitive, real-time interface changes the way boaters communicate their service needs to the marina," states Todd Wagner, spokesperson for Anderson. "Marinas can present their goods and services to customers in ways they never imagined, resulting in increased revenues and higher profits." The interface allows marina customers to log into a secure portal at boatcloud.com, where they reserve drystack launches from a real-time grid, much like a golfer books a tee time. The same convenience is offered to wet slip customers where valet, make-ready, and concierge services are offered.

With point-and-click selection from available dates and times, the customer selects additional goods and services from intuitive drop-down menus. This reduces phone time and improves customer satisfaction. The marina uses the same interface for in-house reservations, seamlessly integrating with those booked online.

"Inspired by convenience and driven by accountability, our application promotes a better marina experience," claims Wagner. "We simply felt that pen and paper reservations allow for errors and omissions. Marina customers have high expectations, and this technology helps deliver on their growing needs." The application also has a service request module designed to initiate service tickets with marine technicians.

Wagner states that "reservations are made 24 hours a day -- all in real-time, so reservation slots are never double-booked." Both the marina and the customer are more accountable through this process. The customer books the goods and services they want and the marina "checks off" on the requests as they are fulfilled. From the initial reservation all the way through stowaway, each step triggers email and text messages to the customer confirming fulfillment.

Trusted innovations from Anderson date back 25 years in the law enforcement industry. Company CEO, Kevin Anderson, is an avid boater and drystack marina patron. Recognizing inefficiencies in current scheduling efforts, he crafted the vision for an "app" that would manage the "ins and outs" of marina storage. "Our entrance into this segment is no mistake," claims Wagner, a marine industry veteran of 23 years. "When Kevin shared his vision I was thrilled to join his team, knowing we would revolutionize the marina industry."

Marinas are looking for ways to do more with less. Automated valet and concierge services offer the greatest return in this space. "The industry has a thirst for technology, and we are proud to offer a solution that will drive these profit centers and ensure greater customer satisfaction," Wagner noted. "We designed it, we use it, and we believe it will dramatically enhance marina operations."

For more information, visit http://www.boatcloud.com -- or call 936.569.0447.

Contact:
Todd Wagner or Kevin Anderson
[email protected]
936.569.0447

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SOURCE Anderson Software