delivery.com and Foursquare Integrate to Bridge the Gaps Between Apps
Both Companies Are Leveraging the Button Marketplace to Improve Local Delivery Experiences
11 Feb, 2016, 09:01 ET
NEW YORK, Feb. 11, 2016 /PRNewswire/ -- delivery.com, a leading online platform for local ordering and on-demand delivery, today announced a new integration with popular local discovery app Foursquare that enables users to order food, alcohol and groceries for delivery directly through the Foursquare mobile app.
The integration, facilitated by the mobile commerce platform Button, provides new consumer experiences for millions of delivery.com and Foursquare users in cities all across the country. Foursquare users can enjoy an improved experience with easy access to delivery options, while delivery.com is exposed to a broad audience of high-intent-to-purchase users via contextually relevant content.
"We're excited to see how this further validates the winning strategy of open APIs," says Jed Kleckner, CEO of delivery.com. "Our extensive merchant network is ripe for monetization by partners like Foursquare, while a marketplace like Button's makes the integrations easier than ever to implement."
Following the announcement of the Button Marketplace last October, with delivery.com, Uber, Airbnb, Ticketmaster and others serving as official launch partners, this new integration leverages Button's DeepLink Commerce Technology to enable cross-functionality between the popular delivery.com and Foursquare apps.
For example, when users discover a new restaurant in Foursquare, they can view delivery.com's integrated merchant data while still in the Foursquare app. A single tap will allow them to quickly switch to the delivery.com menu screen to place an order, or, if they're new to delivery.com, install it before completing the cross-app action.
"At Foursquare, we're obsessed with providing the best experiences for our users, so we like working with Button to fast-track new features," said David Ban, Director of Business Development, Foursquare. "We love being able to offer market-specific services that enrich consumer experiences and help consumers connect with great local merchants — like through delivery via delivery.com."
"Button is thrilled to activate delivery.com's thousands of merchants on the Foursquare platform," said Michael Jaconi, Co-Founder and CEO of Button. "Increasing the utility of mobile experiences through matching offline locations with online mobile actions showcases the true power and size of the mobile opportunity."
Having just released a newly redesigned iOS app, delivery.com will continue to identify strategic partnerships with mobile companies that help continue its mission of powering local commerce in neighborhoods all across the country.
delivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocery stores, wine and spirits shops, and laundry and dry cleaning providers. Every day, delivery.com customers explore their communities and order from more than 10,000 local businesses while at home, at work, or on the go. With headquarters in New York and a growing presence throughout the U.S., delivery.com makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhoods thrive. delivery.com is a trademark of Delivery.com, LLC.
Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and business solutions. The company's mobile apps, Foursquare and Swarm, are used monthly by more than 50 million people who have left more than 70 million tips and checked in more than 8 billion times. Foursquare business solutions include targeted advertising (Pinpoint), data analytics (Place Insights), and the Places database (which powers location data for Apple, Twitter, Microsoft, Pinterest, Waze, Garmin and 100,000 other developers). Foursquare has 180 employees in headquarters in New York and offices in San Francisco, London and Chicago. Foursquare is proud to be funded by Union Square Ventures, Morgan Stanley, O'Reilly AlphaTech Ventures, Andreessen Horowitz, Spark Capital, DFJ Growth, SMALLCAP World Fund, Silver Lake Waterman, Microsoft, and a handful of angel investors.
Button is the leading Contextual Commerce Marketplace, powering connections into the mobile app economy. Button's platform enables brands and developers to monetize their mobile experiences through commerce, commercializing user intent by connecting them to the companies that can satisfy it. The company was founded in 2014 and is based in New York City. Button has raised more than $14 million in seed and Series A funding from Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice, Vayner/RSE and others.
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