SANTA BARBARA, Calif., Feb. 23, 2016 /PRNewswire/ -- delPlaya Media, Inc. today announced that it is streamlining its operations to entirely focus on the company's fast-growing mobile video advertising business. As of March 31, 2016, delPlaya will no longer offer streaming services to Internet radio and television broadcasters.
The company's move aligns with market trends. According to eMarketer, a leading market research firm, mobile advertising grew by 59 percent in 2015 and is expected to grow by 38 percent in 2016. Specifically, mobile video advertising, the segment of the market targeted by delPlaya, is expected to reach $2.78 billion in 2016.
"About two years ago, we began generating revenue for iPhone and Android app publishers," said John Williams, delPlaya CEO. "We now excel at maximizing our app publishers' aggregate monthly revenue, so we're adjusting strategy to focus solely on the company's greatest growth area, delPlaya's mobile video business."
"Focusing exclusively on growing our mobile video business offers tremendous upside, but sadly, this also means we can no longer spend time with our valued streaming services customers," added Jeff Pescatello, a delPlaya co-founder. "We are thankful to have had such amazing broadcasters using our streaming solutions for the past several years, and we wish them continued success with their stations."
About delPlaya Media, Inc.
delPlaya is a Santa Barbara, California-based company that helps premium iOS and Android application publishers generate revenue by playing video ads from major brands in their apps. delPlaya technology significantly shortens the time it takes to respond with a paying video ad, which in turn maximizes a publisher's aggregate monthly revenue and improves user experience. delPlaya works with many top apps on the iOS and Android platform and numerous advertisers.
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SOURCE delPlaya Media Inc.