Delta Community Credit Union, With Agency SCOUT, Launches New Campaign To Help Plan for All of Life's Special Moments
ATLANTA, April 18, 2017 /PRNewswire/ -- Delta Community Credit Union wants people to know that managing their financial needs doesn't need to be a headache, so they can enjoy all of life's special moments without worry.
That's the premise behind Delta Community's new ad campaign, created by Atlanta agency SCOUT, that tells "The Whole Story" whether you are looking for a low-rate car or home loan, or seeking financial education to help make important life decisions.
The new "The Whole Story" campaign includes three 30-second spots that follow the lives of three families during those special life moments that include starting a business, financing a car and purchasing a new home, which may in some cases lead to life-changing moments like marriage and babies.
"The inspiration for the campaign came from the insight that Delta Community is truly committed to helping its members worry less about finances," said Cheryl Maher, SVP client service, SCOUT. "They're more than just checking and savings, they're about improving people's lives. We took that insight and created stories to bring those special moments to life."
The three spots help tell the story that Delta Community is everything your bank should be, guiding its members in making smart family decisions throughout their lives – from financial classes to starting savings accounts to starting a business to buying a home or car.
The new campaign is running through December 2018 on top-ranking Atlanta broadcast TV stations, as well as on cable networks in the metro Atlanta area. It can also be viewed online on YouTube and in digital ads.
"Serving our members where they live and work is extremely important to us," said Eve Nimkar, VP, Marketing & Communication. "We're committed to being everything your bank should be, making it easy for our members to get the financial services they need in a way that's most convenient for them. "
All three spots can be viewed on YouTube: The Whole Story, The Whole Story Home Loan, The Whole Story Car Loan.
CREDITS
Client: Delta Community Credit Union
Agency: SCOUT Atlanta
Campaign: The Whole Story
Personnel
SCOUT
Bob Costanza, Principal, Chief Creative Officer
Travis Sharp, VP, Creative Director
Betsy Morrison, Creative Director
Cheryl Maher, SVP, Director of Client Services
Emily Enderson, Account Director
Molly Wright, Account Supervisor
Nancy Landesburg, Producer
Matt Maggart, Production Assistant
Production Company, Mad Hat
Jonathan Hayes, Director
Paxton Greene, Executive Producer
Stephanie Martucci, Producer
Misha Mazor, Color/Online
Audio/Music, Soundbyte
John Roberts, Composer
About SCOUT:
Independently owned and operated for over 17 years, SCOUT is a full-service integrated agency with three offices across the United States – in Atlanta, Chicago and San Diego. Serving clients in consumer/B2B and healthcare, SCOUT brings leading companies bold, brave thinking that creates value for its clients' brands. Learn more at www.findscout.com.
About Delta Community Credit Union
Delta Community Credit Union is a not-for-profit financial cooperative with a mission of providing consumers better service and value on the deposit, loan, investment and insurance products they use to manage their household expenses and save for the future. Delta Community was founded in 1940 and has become Georgia's largest credit union with more than $5 billion in assets and 26 convenient branch locations. The Credit Union now welcomes residents of 11 metro Atlanta counties and employees of more than 150 businesses, including Chick-fil-A, Delta Air Lines, RaceTrac and UPS. Visit www.DeltaCommunityCU.com to learn more about opening an account at Delta Community or follow the Credit Union on Facebook at www.facebook.com/deltacommunity and Twitter at @DeltaCommunity.
SOURCE SCOUT
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