Deluxe Surpasses 100 Million BD-Live Disc Inserts

Blu-ray's BD-Live technology has successfully created a powerful way for studios to interact with their consumers and dynamically deliver content.

Jun 22, 2010, 08:00 ET from Deluxe Digital Studios Inc.

BURBANK, Calif., June 22 /PRNewswire/ -- Deluxe Digital Studios, a subsidiary of Deluxe Entertainment Services Group Inc., announced today that it has registered over 100 million BD-Live disc inserts and forecasts this number to nearly double by the end of 2010.

The actual usage data of the BD-Live disc inserts shows 60% were from North America, 35% from Europe, and 5% from the rest of the world. The prominence of North America in the usage figures is due to the major studios shipping their BD-Live titles in the United States first, rather than the usage patterns themselves.

"BD-Live changed the way that consumers can receive and consume content, and they have clearly embraced this new delivery method," says David Shin, Vice President of Marketing & Sales for Deluxe Digital Studios. "Our studio partners are interacting with their consumer audience en masse and in very novel and interactive ways, all of which has been made possible by BD-Live. Content owners are increasingly aware of BD-Live's value and they are reaping the benefits of real-time consumer usage data, the ability to dynamically change content and marketing collateral, and the delivery of rich interactive experiences for their consumers," adds Shin.

BD-Live is an enabling technology allowing the consumer to enjoy features that are delivered to them seamlessly through their Blu-ray disc players connected to the Internet. Studios are augmenting the movie-watching experience by providing timely content such as behind the scenes footage and trailers of upcoming releases that reside on the studio's server. Once the connection is established, Deluxe's technology detects a consumer's Internet bandwidth and player performance, and then delivers the best format for the player and network setting.

With the majority of Blu-ray players shipping to market with Internet capability, BD-Live is projected to play a larger role in content delivery and marketing campaigns for the studios.

About Deluxe

Deluxe Digital Studios Inc. is a subsidiary of Deluxe Entertainment Services Group Inc, which is wholly-owned by MacAndrews & Forbes Holdings Inc. Deluxe Digital Studios is the world's largest provider of Blu-ray authoring services, including enhanced capabilities specifically tailored to the 3D Blu-ray standard; along with creative, subtitling, compression, authoring, and other related services to the home entertainment industry. Product support includes DVD, Blu-ray, BD-Live, and a variety of digital distribution formats.

Deluxe Digital Studio locations are in greater Los Angeles, Moosic (PA), New York, Montreal, London, Florence, and Bangalore. For more information, please visit www.bydeluxe.com

SOURCE Deluxe Digital Studios Inc.



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