Demandbase Named to JMP Securities Hot 100: Best Privately Held Software Companies

SAN FRANCISCO, May 9, 2011 /PRNewswire/ -- Demandbase, Inc., a technology company providing business to business marketing performance-improvement solutions, today announced that it has been honored by JMP Securities as a 'Hot 100 Best Privately Held Software Company.'  The report profiles 100 of the software industry's leading private companies as identified by the software research team at JMP Securities.  Demandbase was chosen among thousands of software companies based on the success of its business identification technology, which identifies formerly anonymous web visitors, and delivers key attributes about the company in real-time so that marketers can deliver a superior web experience and convert more visitors to leads, and leads to sales.  

JMP Securities is a San Francisco based, full-service investment bank that provides equity research, institutional brokerage, and investment banking services to public and private growth companies and their investors. Demandbase will be recognized among industry leaders at a reception on Monday, May 9th, on the first evening of the JMP Securities Research Conference in San Francisco.

"We are honored to be named among such an impressive group of technology companies offering new and unique solutions to improve the business marketplace," said Chris Golec, CEO, Demandbase.  "As a thought leader in the private and public equity markets, JMP's recognition of Demandbase as a driving force in next-generation B2B marketing is invaluable."

JMP evaluates multiple criteria in selecting its Hot 100, including financials, products and services, leadership, customers, and market potential. Only software companies that demonstrate excellence in their respective areas make the Hot 100 list. Demandbase was selected for its breakthrough technology, which finally enables the business to business marketplace to deliver customers personalized website experiences, leading to the rapid adoption by both large enterprises and smaller companies, as well as solution partners like Omniture, Eloqua, and LivePerson. Leading business marketers including Citrix, ArcSight (an HP company) and Adobe are leveraging Demandbase's Real Time ID service to deliver more personalized web experiences for their business audience and a higher ROI from their sales and marketing programs.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase's solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ: ADBE), Altos Ventures, Sigma Partners and Sutter Hill Ventures. For more information, visit http://www.demandbase.com.

SOURCE Demandbase, Inc.