Demandforce Hires Patrick Barry as Vice President of Marketing and Product Management

Leading SaaS Provider Appoints Industry Software Veteran to Key Post

May 06, 2010, 14:05 ET from Demandforce, Inc.

SAN FRANCISCO, May 6 /PRNewswire/ -- Demandforce, Inc., the leader in consumer demand creation for small-business, announced that Patrick Barry, a seasoned software industry executive, has been appointed as its vice president of marketing. With more than a decade of experience in start-up software companies and product management, Barry's expertise will help Demandforce's continued expansion into the small business technology sector. Barry will manage Demandforce marketing, product roadmap, customer experience, and the go-to-market strategy. He will report to Demandforce President Rick Berry, and will be based in San Francisco.

"We couldn't have asked for a better individual to join the Demandforce team," Rick Berry, president of Demandforce. "As we continue to expand into new verticals and advance our technology, we needed someone who not only brings a wealth of technology, product and marketing knowledge, but is also a perfect culture match. With Patrick's expertise, we will be well positioned to continue as the leader in consumer demand creation."

Prior to Demandforce, Barry spent 5 years at Yahoo, Inc., where he was vice president product management developing emerging consumer experiences for the desktop, television and mobile devices. Before joining Yahoo!, Barry was an active venture investor in the areas of networking, consumer electronics and web services. Prior to that, he worked with start-up technology companies, both as an operating executive and as a practicing corporate and securities lawyer.  Patrick received his B.A. from Columbia University, a J.D. from Hastings College of the Law, and is a Silicon Valley native.

"Demandforce is an innovative technology company helping small businesses thrive in the Internet economy," said Barry. "I'm thrilled to join a team that is so focused on execution, growth and delivering exceptional customer value."

About Demandforce

Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 18 million end consumers via email communications, text messaging and online services. Demandforce has achieved 18 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc. is headquartered in San Francisco, CA.  To learn more visit

SOURCE Demandforce, Inc.