DemandTec and emnos to Present at World Retail Congress 2010 on October 25 in Berlin

Presentation to highlight innovative approaches for retailers to better target and reach today's changing consumers

Oct 12, 2010, 08:00 ET from DemandTec, Inc.

SAN MATEO, Calif., Oct. 12 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), global provider of merchandising, sales, and marketing optimization solutions for retailers and consumer products companies, today announced that Marc Dietz, Vice President of Marketing at DemandTec, and Steve Gray, Chairman of emnos, a leading provider of customer-centric analytics, will be jointly speaking at the World Retail Congress on October 25, 2010 at the Intercontinental Hotel in Berlin, Germany.

In a presentation titled "The End of the Average Customer," DemandTec and emnos will discuss how retailers can better define a customer segmentation strategy and execute that strategy by optimizing merchandising and marketing tactics to bring more shoppers into their stores, enhance loyalty, increase the frequency of shopper visits, influence shoppers to buy more while they are in the store, and ultimately drive increases in sales, volume, and margin. The presentation is scheduled to begin at 12:30 p.m. local time in Berlin.

"Just a few years ago, innovative retailers were able to create powerful competitive advantage by investing in either merchandising optimization software or segmentation and targeted marketing capabilities," said Marc Dietz, Vice President of Marketing at DemandTec. "Those disciplines are each much more commonplace now and today's most innovative retailers are those that are combining these capabilities to better understand, predict, and shape consumer demand."

"Together, DemandTec and emnos offer retailers a comprehensive set of services covering segmentation strategy through execution of a customer-centric merchandising and marketing plan," said Steve Gray, Chairman of emnos. "We look forward to sharing insights that emnos and DemandTec have gained through our relationship on stage at the World Retail Congress."

DemandTec will be available to discuss how its nextGEN solutions intersect with shopper segmentation allowing retailers to operationalize a customer-centric approach to merchandising and marketing processes. DemandTec's capabilities include DemandTec Shopper Insights™, a comprehensive solution which empowers retailers and manufacturers to grow their business with accurate and actionable shopper analytics, DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store, DemandTec Assortment & Space™, a solution that includes related software services for optimizing and localizing assortment and shelf space, and DemandTec End-to-End Promotion Management™, a solution for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.

"As the largest retailer in South America, DemandTec's Everyday Price Optimization helps us automate the process of planning and optimizing pricing activities across our stores," said Hugo Bethlem, Executive Vice President at Grupo Pao de Acucar. "We are eager to learn more about best practices in combining shopper segmentation analytics with price optimization capabilities."

About emnos

emnos is one of the leading service and consulting companies in Europe for "customer-centric growth". emnos helps retailers and other companies dealing with end customers to understand their customers' requirements better and to use this understanding to increase the customer focus of their products and services. To achieve this, emnos analyses customer and transaction data, develops strategies for companies' product line, price, promotion and communications policies, and provides tools and solutions to support their implementation. emnos is part of the Loyalty Partner Group and currently has a workforce of some 100 employees at sites in Munich, London, Paris, Madrid, and Warsaw. Its customers include international companies such as Carrefour, Waitrose, Morrisons, Unilever, and Coca-Cola. In Germany, emnos works for the bonus programme Payback, and dm-drogerie markt. Further information:

About Grupo Pao de Acucar

Companhia Brasileira de Distribuicao, together with its subsidiaries, operates as a retailer and wholesaler of food products, bazaar articles, clothing, home appliances, and other products through its chain of hypermarkets, supermarkets, specialized and department stores, convenience stores, and the Internet in Brazil. The company operates its stores under the Casa Bahia, Pao de Acucar, CompreBem, Extra, Extra Eletro, Extra Perto, Extra Facil,, Sendas, Assai, and Ponto Frio e names. The company operates 1,900 stores in 19 Brazilian states and has 140,000 employees, making it the largest private employer in Brazil. The company was founded in 1948 and is headquartered in Sao Paulo, Brazil.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies through the DemandTec TradePoint Network™, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals. DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

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