DemandTec Announces Winners of the 2011 DemandTec Innovation Awards

SAN FRANCISCO, May 11, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced the winners of the inaugural DemandTec Innovation Awards.  Award recipients were honored at the Tuesday evening banquet during DemandBetter 2011, DemandTec's ninth annual global customer conference currently taking place at the Palace Hotel in San Francisco.

The DemandTec Innovation Awards is an annual, global awards program that recognizes the best uses of DemandTec's software and analytical services by retailers and consumer products companies.  Nominations were evaluated by an objective, six-person judging panel comprised of industry analysts, publishing executives, and industry consortium leaders.  Award winners were selected based on their ability to highlight how DemandTec services have positively impacted their business.  

Five awards were given in two categories, "Business Enablement" and "Most Revolutionary".  The Business Enablement category examined how customers use DemandTec to boost productivity, improve collaboration, and drive new revenues by automating and streamlining marketing and merchandising processes.  The Most Revolutionary category considered how DemandTec transforms the merchandising, marketing, and sales planning experience and pushes the boundaries of innovation for customers.

The 2011 DemandTec Innovation Awards winners are:

• FreshDirect, LLC, Business Enablement, Retail
• Grupo Pao de Acucar and Target Corporation, Most Revolutionary, Retail
• Ocean Spray Cranberries, Inc., Business Enablement, Consumer Products
• General Mills, Most Revolutionary, Consumer Products

"DemandTec is excited to recognize the winners of this inaugural award program and congratulates all the nominees.  This year, we received an outstanding response from across our customer community and enjoyed learning more about their individual successes using DemandTec services on our network," said Marc Dietz, Vice President of Marketing for DemandTec.  "We look forward to next year's DemandTec Innovation Awards, which will be featured at DemandBetter 2012 in San Francisco."

For more information on the winners of the DemandTec Innovation Awards or on DemandBetter 2012, to be held at the Palace Hotel in San Francisco on April 30 to May 2, 2012, please visit:

• DemandBetter Microsite
• DemandBetter Twitter stream - follow DemandTec via the #DB11 hashtag

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.