DemandTec Appoints Rob Culin VP of Shopper Insights and Strategic Programs

Former dunnhumby executive joins DemandTec to assist customers in optimizing shopper-centric planning, collaboration, and execution

Jun 21, 2010, 08:00 ET from DemandTec, Inc.

SAN MATEO, Calif., June 21 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced that Rob Culin has joined the company as Vice President of Shopper Insights and Strategic Programs.  Culin will take the leadership role in developing DemandTec's consulting services to leverage insights, software, and consulting services to create collaborative programs between retailers and consumer products manufacturers.

Culin was most recently Senior Vice President, U.S. Manufacturer Practice Leader for dunnhumby where he was successful in creating customer value through shopper insights and brand loyalty.  Culin was previously a Principal for Kurt Salmon Associates, a global management consulting firm.  He started his career at Andersen Consulting and at AT Kearney. He also spent six years at Kraft Foods in a number of roles including Brand Management and Strategic Planning.  He holds an MBA from the Kellogg Graduate School of Management at Northwestern University and a BA in Engineering and Economics from Brown University.

"Rob's prior experience and successes will enhance our ability to serve the market with world-class consulting and implementation services around the DemandTec Shopper Insights™ solution," said Dan Fishback, Chief Executive Officer for DemandTec. "His track record of creating customer value in his previous roles will be a great asset for DemandTec, and we are pleased to have him join our team."

In related news, DemandTec also announced today that Target Corporation, the second largest general merchandise retailer in the United States, has selected the DemandTec Shopper Insights™ solution to complete its planned deployment of DemandTec's entire nextGEN solution suite.

Culin said "This is an exciting time for DemandTec, both with the recent launch of its Shopper Insights solution and today's announcement that Target has selected DemandTec Shopper Insights.  I'm thrilled to be joining such a seasoned team at such an exciting time, and look forward to ensuring our customers' success."

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.2 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

armen.najarian@demandtec.com

Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.



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