DemandTec Customer and Solutions to be Featured at IGD Convention 2010 on October 12 in London

SAN MATEO, Calif., Sept. 23 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), today announced that it will sponsor the DemandTec Breakfast Seminar featuring a key customer, Target Corporation, and exhibit at the IGD Convention 2010 on October 12 in London. The IGD Convention 2010 brings together experts from the food and grocery industry in an annual event to discuss the key issues and experiences impacting leading manufacturers and retailers. DemandTec will be exhibiting on the main show floor.

In the breakfast seminar titled "Enhanced Merchandising with Shopper Insights", convention attendees can hear how Target intends to leverage DemandTec Shopper Insights™ and demand analytics to make more localized merchandising and marketing decisions that improve the relevance and value of Target's offerings for their guests. Shelley Hyytinen, Vice President of Merchandising Process and System Development at Target, will describe Target's approach to understanding their guests' unique needs and then finding the appropriate merchandising and marketing strategies to meet these needs. The presentation will include Target's perspective on assortment planning and the applicability of analytics and shopper insights to this process. The presentation is scheduled to begin at 8:15 a.m. local time in London.  

Target began working with DemandTec in 2007 and subscribes to software services in the DemandTec Shopper Insights™, DemandTec Lifecycle Price Optimization™, DemandTec Assortment & Space™, and DemandTec End-to-End Promotion Management™ solutions. 

As the latest development in DemandTec's nextGEN strategy, DemandTec Shopper Insights™ includes Shopper Segmentation, an analytical service that creates and validates customer segmentation schemes and integrates them with other demand modeling analytics, and Shopper Insight-on-DemandTec, a collaborative software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics, and more.  

DemandTec will also demonstrate the company's latest solutions showcasing DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store, DemandTec Assortment & Space™, a solution that includes related software services for optimizing and localizing assortment and shelf space, and DemandTec End-to-End Promotion Management™, a solution for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.

All DemandTec software services are delivered through the DemandTec TradePoint Network™, a platform providing common tools for more than 230 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. There are approximately 13,000 retailer and manufacturer end-users on the DemandTec TradePoint Network, who have collaborated on over 3.5 million trade deals to date.

About Target

Target Corporation's retail segment includes large general merchandise and food discount stores and Target.com, a fully integrated on-line business. In addition, the company operates a credit card segment that offers branded proprietary credit card products. The company currently operates 1,743 Target stores in 49 states.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 230 retailers and consumer products companies through the DemandTec TradePoint Network™, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals.  DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

SOURCE DemandTec, Inc.