DemandTec Customers to Present Keys to Shopper-Centric Decision Making at the NRF Annual Convention

Target and ConAgra executives highlight collaborative merchandising initiatives

Dec 14, 2010, 08:00 ET from DemandTec, Inc.

SAN MATEO, Calif., Dec. 14, 2010 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, announced that it will sponsor a merchandising forum featuring customers, Target Corporation and ConAgra Foods, at the National Retail Federation's 100th Annual Convention & EXPO in New York City.  The seminar will take place on Sunday, January 9, 2011 from 8:30 a.m. to 10:00 a.m. in Hall E, 1E 14/15/16 of the Jacob K. Javits Convention Center.  DemandTec will also exhibit in the EXPO Hall at booth number 2327 on Monday, January 10, 2011 and Tuesday, January 11, 2011.

In the forum titled "Target's Guests:  Key to Decision Making and Vendor Collaboration" convention attendees can hear how Target orients everything it does around its customer "guests."  From new hire training to internal decision-making criteria and technology investments, Target's guest-centric approach is consistent and effective.  Shelley Hyytinen, Vice President of Merchandising Process and System Development at Target, will highlight the cornerstones of this approach and give practical examples of leveraging market insights, customer segmentation, and merchandising optimization technology.  Target's approach is used with internal stakeholders and collaboratively with their suppliers to align strategy with planning, drive more localization, and ultimately, execute in-store to encourage long-term guest loyalty.  

Also participating in the forum will be Doug Knudsen, President of Sales at ConAgra Foods, providing insights on the applicability of active collaboration between consumer products companies and their retail trading partners.  

"We see shopper-centric merchandising as a key component of how trading partners can collaborate to better understand and influence shopper behavior," said Mr. Knudsen.  "We are excited to share the perspective ConAgra Foods has gained through our ongoing relationships with both DemandTec and Target."

Rob Culin, Senior Vice President of Consumer Products at DemandTec, will facilitate the merchandising forum discussion with Target and ConAgra Foods.  In his comments, Rob will introduce original research conducted in partnership with RetailWire offering new perspectives about shopper behavior and how these new insights can be applied to merchandising, marketing, pricing, trade, product development, and other retail disciplines.

Target began working with DemandTec in 2007 and subscribes to software services in the DemandTec Shopper Insights™, DemandTec Lifecycle Price Optimization™, DemandTec Assortment & Space™, and DemandTec End-to-End Promotion Management™ solutions.   ConAgra Foods began independently working with DemandTec in 2007 and subscribes to the Trade Planning & Optimization and Advanced Deal Management software services, both part of the DemandTec Total Trade Optimization™ solution.

At the convention DemandTec will demonstrate DemandTec Shopper Insights™, a comprehensive solution for empowering retailers and manufacturers to grow their business with accurate and actionable shopper analytics, DemandTec Lifecycle Price Optimization™, a solution for managing and optimizing pricing across the entire store, DemandTec Assortment & Space™, a solution that includes related software services for optimizing and localizing assortment and shelf space, and DemandTec End-to-End Promotion Management™, a solution for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.

DemandTec is a network of common tools and software services for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  Approximately 13,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly 4 million trade deals to date.  

About Target

Target Corporation's retail segment includes large general merchandise and food discount stores and, a fully integrated on-line business.  In addition, the company operates a credit card segment that offers branded proprietary credit card products.  The company currently operates 1,743 Target stores in 49 states.

About ConAgra Foods

ConAgra Foods, Inc., one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly 4 million trade deals.  DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

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SOURCE DemandTec, Inc.