DemandTec Deploys nextGEN Capabilities with New Analytics, Enhanced Rules Management, and Market Basket Insights

Latest software release helps retailers and consumer products manufacturers merge shopper insights and segmentation with optimization of merchandising and trade plans

Jan 18, 2010, 00:21 ET from DemandTec

SAN MATEO, Calif., Jan. 18 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that the latest release of its software-as-a-service has been deployed and is in use by DemandTec customers. The most recent software update delivers nextGEN capabilities powered by new analytics, sophisticated rules management and enhanced market basket reporting.

"More and more retailers and manufacturers are investing in technologies to help them better understand today's shoppers and make better, more targeted pricing, promotion, assortment, marketing, and other business decisions," said Marc Dietz, Vice President of Marketing at DemandTec. "This latest release is another important milestone as we build out our nextGEN capabilities that merge shopper insights and segmentation with merchandising and trade plan optimization to enable our customers to better understand and shape consumer demand."

Retailers and consumer products manufacturers use the DemandTec suite of software services to optimize prices, promotions and other business decisions and to collaborate more effectively with their respective trading partners.  With this release, DemandTec further enhances the infrastructure that analyzes transaction log data to support nextGEN capabilities to target and serve distinct shopper segments.

This most recent software release introduces new features across DemandTec's suite of software services and supporting infrastructure.  Some of the features that retailers using DemandTec software services will benefit from are:

  • Enhanced reporting of transaction-level detail that drive market basket insights and metrics
  • Rapid price versioning to increase efficiency in determining prices for different customer segments, price zones, ad versions, markets, store clusters, or individual stores
  • Greater flexibility in managing competitive price indices and maintaining a desired price perception
  • Increased ability to understand the cost of pricing rules and the implications each rule can have on final price recommendations

Consumer products manufacturers using DemandTec software services will benefit from:

  • Post-event analytics embedded in the Trade Planning & Optimization workflow to allow users to quickly understand planned vs. actual results and promotion ROI
  • Enhanced reporting at the category plan level for accurate analysis of everyday low price activity
  • Increased flexibility in accrual and projected funding calculations

The software service updates described above were deployed simultaneously to DemandTec's network of global retail and consumer products manufacturer customers, made possible by the company's software-as-a-service model.  DemandTec publishes software updates approximately every quarter to ensure that the latest application functionality, science and infrastructure is utilized.  

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 2.8 million trade deals. For more information, please visit

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:

Mitch Kristofferson, DemandTec, Inc.

(650) 645-7129

DemandTec Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec