DemandTec Names Retail Challenge Grand Final Winners at the NASDAQ MarketSite

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, announced that Jody Zhang and Elise Sugarman from Mountain View, California  have won the grand final of the fourth annual DemandTec Retail Challenge, DemandTec's nationwide community outreach scholarship competition for high school seniors designed to promote the practical applications of math in a business environment. The grand final winners were awarded $10,000 in college scholarship funds yesterday at the closing bell ceremony at the NASDAQ MarketSite in New York City's Times Square.

All students participating in the grand final participated in the closing bell ceremonies at the NASDAQ OMX Stock Market.  Earlier in the day, Dan Fishback, President and Chief Executive Officer of DemandTec, led the opening bell ceremonies and commenced the grand final competition for the challenge.  The finalists were comprised of six teams of two students each from South Carolina, Wisconsin, Minnesota, California and Pennsylvania.

The students worked on a simulated inventory, ordering, and pricing problem for three hours and the winning team was announced by Tom Fenstermacher, Vice President of Engineering at DemandTec. Wes Woolbright, Director of Pricing at Safeway, one of the co-sponsors of the event, helped oversee the final competition and participated in the closing bell ceremonies.

"What a great experience for these students to come to New York City, a center of retail and financial business activity, and compete in a contest that focuses on making good merchandising and marketing decisions. DemandTec and our retailer partners who co-sponsored the event could not be more pleased for the winners and all the finalists who now have a better understanding of how their math studies in school can be applied in the real world," said Fishback.

The 2009 DemandTec Retail Challenge was co-sponsored by Safeway, Target, Giant Eagle and BI-LO.  The finalist teams were from Mountain View High School in California, Champlin Park High School and Patrick Henry High School in Minnesota, Travelers Rest High School in South Carolina, and Seton-La Salle High School in Pennsylvania.

Each student local winner was awarded a scholarship for the 2010-11 school year to the college or university of their choice. For more information on the Retail Challenge, please visit http://www.facebook.com/pages/DemandTec-Retail-Challenge/155022027354?v=wall&ref=ts

or http://www.demandtec.com/retail-challenge.

The DemandTec Retail Challenge is a flagship component of DemandTec's Corporate Citizenship program, which strives to integrate social responsibility into all business practices and engages a cross-functional and geographically diverse set of employees to identify specific initiatives where DemandTec employees can play a unique role, particularly in the areas of education and youth development.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 2.8 million trade deals. For more information, please visit www.demandtec.com.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec