DemandTec Ranks #1 for Customer Experience in Trade Promotion Management and Optimization in CGT Readers' Choice Awards

SAN MATEO, Calif., Jan. 27, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that it is ranked number one in the 2011 Readers' Choice Awards for Customer Experience in Trade Promotion Management from Consumer Goods Technology magazine.  DemandTec is also ranked among the top five in the Best Trade Promotion Management Vendor category.

"This honor reflects our intense customer focus in developing new services for the DemandTec network.  We are honored to be awarded this distinction by the readers of Consumer Goods Technology magazine and we will continue to be innovative with our services to uncover new approaches to engage and bolster the trade optimization solutions market," said Derek Smith, Vice President of Global Industry Marketing at DemandTec.

The Consumer Goods Technology Readers' Choice Awards, now in its 11th year, are compiled based on input from the magazine's readers, industry analysts, and consultants covering a variety of technology and service categories.  The awards are determined by assigning each company a combined score that consists of the number of votes weighed against their average customer experience rating.  In addition, a measure titled "Category Customer Experience" tabulates the average customer experience rating in a category based on all survey responses.

All DemandTec software and analytical services, including DemandTec Total Trade Optimization™, an intelligent suite of tools, insights, and capabilities designed to drive manufacturer pricing and promotion excellence, are delivered on the DemandTec network.  DemandTec currently connects more than 340 consumer products companies and retailers, providing common tools to transact, interact and collaborate on merchandising and marketing activities.  Through 2010, consumer goods companies including ConAgra Foods, General Mills, Hormel Foods, and Sara Lee have collaborated on nearly four million trade deals with retail partners using services on the network.

About Consumer Goods Technology Magazine

Consumer Goods Technology magazine is the only source for consumer goods executives to stay a step ahead of the nexus between technology solutions and business performance.  Additional information is available at http://consumergoods.edgl.com.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.