DemandTec Receives Family-Friendly Employer Award from Fatherhood Collaborative of San Mateo County

Company recognized as a leader for its unique corporate citizenship programs

Oct 15, 2010, 12:00 ET from DemandTec, Inc.

SAN MATEO, Calif., Oct. 15 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative analytics network for retailers and consumer products companies, today announced that it has been awarded the Dads Count Family-Friendly Employer Award in the large business category from the Fatherhood Collaborative of San Mateo County during the organization's annual breakfast.  The award recognizes industry leaders in promoting family-friendly programs and policies.

"We congratulate DemandTec and their win in the Dads Count Family-Friendly Employer Award," said Bruce Collins, Fatherhood Collaborative Board Chair.  "We are always thrilled to learn about area employers, like DemandTec, that embody our mission by adopting workplace family-friendly policies."

As a family-friendly company, DemandTec strives to weave corporate citizenship into all its business practices, from employee benefits to investments in the community.  Through DemandTec's Corporate Citizenship Community, employees define the company's ongoing philanthropic direction, ensure proper infrastructure for sustainability and execution, and identify specific initiatives where DemandTec employees can play a unique role.  DemandTec offers flexibility in hours and support for the local community through programs to encourage and promote its employees in philanthropic endeavors on behalf of qualifying 501(c)(3) charitable organizations.

"Family and giving back to the community are vital to DemandTec's culture and we are honored to be recognized as a leading family-friendly employer in the Bay Area," said Dan Fishback, President and Chief Executive Officer of DemandTec.  "We are grateful for the work that the Fatherhood Collaborative is doing to support the importance of fathers and their contributions to the community."

As the flagship corporate citizenship program, DemandTec launched and continues to expand the DemandTec Retail Challenge, a math and science scholarship competition.  Originating in 2005, the DemandTec Retail Challenge began as a local competition in the San Francisco Bay Area and has flourished to a nationwide event with thirteen regional contests.  High school seniors across the United States compete to win a monetary scholarship toward the college of their choice and the opportunity to ring the NASDAQ OMX Stock Market closing bell on January 10, 2011 in New York City.  Upon the conclusion of this year's DemandTec Retail Challenge, more than $250,000 in college scholarship money will have been awarded, including more than $100,000 in this year alone.  Learn more about the DemandTec Retail Challenge on, and

About Fatherhood Collaborative of San Mateo County

The mission of the Fatherhood Collaborative of San Mateo County is to provide a forum to address and support the importance of men and fathers in taking an active role in the well-being of children and families. The Fatherhood Collaborative is an advisory body to the San Mateo County Board of Supervisors.

About DemandTec

DemandTec (Nasdaq: DMAN) connects more than 280 retailers and consumer products companies through the DemandTec TradePoint Network™, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than 3.5 million trade deals.  DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

Media Contact:

Armen Najarian, DemandTec, Inc.

(650) 645-7170

Investor Contact:

Tim Shanahan, DemandTec, Inc.

(650) 645-7103

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.