DemandTec Showcases the Next Generation of Customer-Centric Merchandising and Marketing at NRF BIG Show

NEW YORK, Jan. 11 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, is showcasing its next generation of customer-centric merchandising and marketing solutions at the National Retail Federation 99th Annual Convention and Expo, January 10-12, 2010 at the Jacob K. Javits Convention Center.

On Sunday, DemandTec, along with emnos, The Nielsen Company, The ROIG Group and Winston Weber Associates , collectively presented to over 750 attendees at the NRF Forum Session titled "Merchandising and Marketing Transformation: The Reinvention of Category Management." The presentation featured the latest thinking on the deployment of technology to enhance merchandising and marketing-related decisions, as well as a case study on the British food retailer Waitrose. Presentations were delivered by:

• Derek Smith, Vice President Retail Industry Marketing, DemandTec.
• Andy Winans, President Retail Product Leadership, The Nielsen Company
• Winston Weber, Founder, Chairman and CEO, Winston Weber Associates
• Gerhard Hausruckinger, CEO, emnos

Also on the panel was Dan Moe of The ROIG Group and former VP of Merchandising and Pricing at Best Buy. Immediately following a panel discussion, Moe held a book signing for his book The Art & Science of Retail.

On exhibit in the DemandTec Booth #643 are demonstrations of the company's latest solutions showcasing DemandTec Lifecycle Price Optimization(TM), DemandTec End-to-End Promotion Management(TM) and DemandTec Assortment & Space(TM), as well as DemandTec's analytic insights. Featured capabilities include:

• Customer segment-level insights delivered directly at the point of decision for merchants and marketing professionals
• The ability to target assortment, promotion, and pricing decisions based on customer segment preferences and goals
• Actively addressing both category objectives for sales and profit with customer objectives for loyalty, price image, shopping trips, and baskets

"The solutions we are featuring at NRF reflect our nextGEN strategy of providing retailers with the most relevant and useful shopper insights available while enhancing their ability to collaborate with their manufacturer trading partners via the DemandTec TradePoint Network(TM). Retailers aggressively seeking competitive advantage are using solutions that provide detailed insight into shopper behavior at the point where merchants and marketers are making business decisions," said DemandTec's Smith.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.8 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 645-7129
    [email protected]

    Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 645-7103
    [email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec End-to-End Promotion Management, DemandTec Lifecycle Price Optimization, DemandTec Assortment & Space and DemandTec TradePoint Network are a trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec