DemandTec to Feature Total Trade Optimization and Shopper Insights Solutions at GMA Shopper Momentum 2010

SAN MATEO, Calif., Oct. 28 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative analytics network for retailers and consumer products companies, will feature its DemandTec Total Trade Optimization™ and DemandTec Shopper Insights™ solutions at the GMA Shopper Momentum 2010 conference to be held November 8-10, 2010 at the Naples Grande in Naples, Florida.  DemandTec will exhibit in booth nine on the conference trade show floor and will sponsor a reception prior to the GMA Retailer Awards Dinner on November 9, 2010.

At the conference, DemandTec will highlight the five dimensions of its Total Trade Optimization framework:

• A business planning application to drive trade strategy and account-level planning from a common set of underlying modeled retail data
• Analytics that deliver both predictive and post-event trade measurement
• Retailer-specific shopper insights incorporated into the trade planning workflow
• The ability to integrate with existing trade promotion management systems
• An analytical and workflow connection to retailer planning systems to enable collaboration

"Total Trade Optimization is the first comprehensive industry framework to describe and identify trade planning best practices.  Benchmarking against this framework will help consumer products companies better position themselves for trade analytics breadth and depth," said Derek Smith, Vice President of Global Industry Marketing at DemandTec.

As a component of DemandTec Total Trade Optimization™, DemandTec will feature Trade Planning & Optimization, a software service which delivers a more effective deployment of trade promotion dollars, produces sales lift in promoted items, and lowers the cost per incremental sale.  DemandTec will also showcase its DemandTec Shopper Insights™ solution, which allows retailers and consumer products companies to better understand shopper behavior and collaborate with trading partners for more targeted merchandising and marketing programs.

DemandTec is a network of common tools and software services for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  Approximately 13,000 retailer and manufacturer end-users on DemandTec have collaborated on more than 3.5 million trade deals to date.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than 3.5 million trade deals.  DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.