SAN MATEO, Calif., April 21, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Todd Carlton, Client Partner at DemandTec, will lead a panel discussion during the International Quality & Productivity Center's Pricing & Revenue Management Strategy For Retail conference on April 28 at 2:15 p.m. at the Buena Vista Palace Hotel & Spa, Lake Buena Vista, Fla.  DemandTec is also an event sponsor and is exhibiting on the main show floor.

Carlton will be joined on the panel discussion, titled "Responding To The Economic Challenge: Pricing Priorities - Now And Going Forward," by a group of leading retailers.  The panel will address several retail pricing and promotion imperatives such as activating shopper insights in intelligent pricing decisions, addressing challenges and opportunities in marketing and merchandising processes, and defining optimal resource allocation in the next twelve months.

"The shopper is at the center of nearly every decision made by retailers today.  Through a deeper understanding of shopper insights, retailers can identify their most loyal customers and make the most informed pricing and promotion decisions," said Derek Smith, Vice President of Global Industry Marketing at DemandTec.  "DemandTec's network of services provides this type of rich insight into shopper behavior that can transform business decision making."

DemandTec representatives attending the conference will be available to discuss DemandTec Shopper Insights™, a comprehensive solution for empowering retailers and manufacturers to grow their business with accurate and actionable shopper insights at the point of decision, and DemandTec Lifecycle Price Optimization™, a solution enabling users to price any kind of items strategically at any stage in their lifecycle.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:

Karen Cohen, DemandTec, Inc.
(650) 645-7126
karen.cohen@demandtec.com

Investor Contact:

Tim Shanahan, DemandTec, Inc.
(650) 645-7103
tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.