SAN MATEO, Calif., March 4, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Jon Busman, Director of Industry Marketing at DemandTec, will speak at the Promotion Optimization Institute Charting Your Course to Trade Promotion Optimization Summit on March 15, 2011 at the Chicago Marriott Downtown Magnificent Mile. DemandTec will also exhibit the DemandTec Total Trade Optimization™ solution on the main show floor.
Mr. Busman will present and discuss trade promotion optimization best practices as part of a panel discussion related to new DemandTec-sponsored research being unveiled at the event.
"Trade promotion optimization is now firmly entrenched as a critical capability for consumer products manufacturers and DemandTec customers, among others, are rapidly expanding a library of best practices for their businesses, " said Derek Smith, Vice President of Global Industry Marketing at DemandTec. "We are pleased to support this new research by POI and look forward to what will surely be a rich discussion with many of the industry's leading practitioners."
DemandTec Total Trade Optimization™ is an intelligent suite of tools, insights, and capabilities designed to drive manufacturer pricing and promotion excellence. DemandTec will feature Trade Planning & Optimization, a component software service which delivers a more effective deployment of trade promotion dollars targeted at retailers best and most loyal shoppers, produces sales lift in promoted items, and lowers the cost per incremental sale.
DemandTec is a network of shared tools and services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. During the last 12 months, a community of 14,000 active end-users on DemandTec collaborated on 1.2 million trade deals, executed 200,000 price and promotion optimizations, and managed 25,000 markdown scenarios.
DemandTec (NASDAQ: DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
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SOURCE DemandTec, Inc.