SAN MATEO, Calif., April 4, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Nadine Hernandez, Global Marketing Director of Shopper Insights at DemandTec, will present at the National Association for Retail Marketing Services 16th Annual Spring Conference and Exposition. The presentation takes place on April 12, 2011 from 7:30 a.m. to 8:45 a.m. at the Portola Plaza Hotel in Monterey, Calif.
The presentation titled "Shopper Insights: Actionable or Academic?" showcases original quantitative research conducted in conjunction with RetailWire. Convention attendees will hear key findings of the research and discover best practices for enabling shopper insights at the point of critical merchandising and marketing decisions. The presentation also highlights industry perspective from Al McClain, CEO of RetailWire, about the value of shopper insights and how these insights can be applied within merchandising, marketing, pricing, trade, product development, and other retail disciplines.
DemandTec representatives attending the convention will be available to discuss DemandTec Shopper Insights™, a comprehensive solution for empowering retailers and manufacturers to grow their business with accurate and actionable shopper analytics.
"For retailers and their trading partners, actionable shopper insights represent a common language to drive better business decisions," said Derek Smith, Vice President of Global Industry Marketing at DemandTec. "DemandTec Shopper Insights is designed to quickly answer specific questions about shopper behavior while enabling strong collaboration between trading partners so they can jointly work to make superior merchandising and marketing decisions."
The "Shopper Insights: Actionable or Academic?" research was commissioned by DemandTec and fielded by RetailWire in September 2010. The survey polled nearly 600 RetailWire community respondents, spanning both retailers and manufacturers, from executive management to category managers. For more information and additional results, please visit www.demandtec.com/survey.
DemandTec is a network of shared tools and services for more than 350 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Nearly 15,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.
DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
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Karen Cohen, DemandTec, Inc.
Tim Shanahan, DemandTec, Inc.
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SOURCE DemandTec, Inc.