DeMet's® TURTLES® Launches Roll Out The Red Carpet Instant Win Game and Hollywood Sweepstakes

STAMFORD, Conn., March 31, 2011 /PRNewswire-iReach/ -- DeMet's Candy Company, makers of the famous TURTLES® brand caramel nut clusters, announced today that it has launched an exciting instant win game and sweepstakes.  Consumers can enter for free at www.facebook.com/DeMetsTurtles.  Bonus entry game codes are available inside specially marked Original variety TURTLES® 1.76 oz. 3-piece bars and Original and Cashew varieties 7 oz. stand-up boxes.

"We are looking forward to seeing where our thousands of winners will come from" said Mark Eisenacher, Brand Manager at DeMet's Candy. "And welcoming our grand prize winner and their guest to Hollywood for a once in a lifetime experience." Eisenacher added.

"The TURTLES® brand has such a strong following and affection among consumers and retailers. This promotion is a great way to reward our loyal fans and invite new consumers to taste our delicious varieties." said Eisenacher.

Consumers that visit the Facebook page can complete a fun memory game to match the various varieties of TURTLES® nut clusters including Original (Pecan), Cashew, Macadamia, Sugar Free, with the various packaging formats which include bars, stand-up boxes and the famous Mr. Turtle mascot.  Bonus plays are awarded for entering game codes found inside specially marked TURTLES® packages.

Winners are shown instantly and can score movie tickets, spa services, makeup gift cards, bath & body gift cards, free packages of TURTLES® nut clusters, and other great prizes.  Consumers can play the instant win game up to five times each day through June 30, 2011.

Each play or emailed invitation to a friend receives an entry  (limit 5 total entries) into the final sweepstakes drawing where a grand prize winner and their guest will receive a VIP trip for two to Los Angeles, including airfare, accommodations, limousine and spa services, spending cash and an incredible behind the scenes tour of a major Hollywood movie studio.

DeMet's Candy engaged matrixx, a leading digital agency with numerous food and CPG clients including Hefty and Dippin' Dots Ice Cream, to develop the promotion and launch a full digital marketing campaign to drive awareness.  The promotion begins April 1, 2011, and runs through June 30, 2011.  Full details, registration and the Official Rules are available on the TURTLES® Facebook page.

About DeMet's Candy Company:

Formed in 2007 and majority owned by Brynwood Partners V L.P., DeMet's Candy Company is a leading manufacturer and marketer of chocolate confectionary products including DeMet's TURTLES® brand caramel nut clusters, FLIPZ® brand chocolate covered pretzels, and DeMet's TREASURES® brand chocolate candies.  The company is headquartered in Stamford, CT and operates company-owned manufacturing facilities in Big Flats, NY and Mohnton, PA. For more information on DeMet's, please visit www.demetscandy.com.  For more information on DeMet's® TURTLES®, please visit http://www.demetsturtles.com/

Contact Information:
Van Vandegrift, Executive Producer, matrixx - (310) 453-2900, [email protected]
Mark Eisenacher, Brand Manager, DeMet's Candy - (203) 321-4718, [email protected]

Media Contact: Van Vandegrift matrixx, 3104532900, [email protected]

SOURCE matrixx Pictures, LLC