DEMO Spring 2010: Genieo Revolutionizes Personalized Internet Experience

PALM DESERT, California, March 22, 2010 /PRNewswire/ --

- Genieo Creates the First Fully Automatic and Personalized Homepage - Filtering News, Blogs and Social Networks by Continuously Adapting to a User's Individual Interests;

- Genieo's Personal Homepage is Now Accessible On Your iPhone and Android Mobile Device

At DEMO Spring 2010, Genieo provides internet users of all levels a one-of-a-kind digital assistant in which all of their web content is automatically personalized in a way that will never allow the news most important to them to slip through the cracks again. Here comes the solution that brings the information you want directly to you, without having to lift a finger.

Genieo is a newspaper styled homepage for your PC, viewable also from your favorite smartphone, and designed exclusively for you, and featuring personalized news and information: real-time news, blogs and Facebook and Twitter social streams - all filtered according to a user's own personal interests. Genieo adapts to your online behavior, saves you time and helps discover new items of interest to you, all in a process which requires zero management and in which your information remains completely private.

Genieo is available for download at http://www.genieo.com.

And as of today, Genieo's homepage can also be viewed on the go, over your iPhone or Android phone. With a user interface especially designed to fit the screen of your smartphone, Genieo allows users to keep informed with what they most want to know, even when away from home or the office. Additionally, for advanced internet users who are already using a favorite RSS reader such as Google Reader, Genieo is now compatible with them all - taking the Genieo experience to a new level by automatically sending to the user additional content recommendations aligned with the RSS reader of your choice.

Unlike other personalization solutions, Genieo does not collect any private information. As a desktop application, Genieo's entire mapping and profiling process is performed solely on the user's computer. This way the user's private information remains always with him/her, and none of it is shared in anyway. Furthermore, Genieo respects secure content and automatically disables itself once the user navigates into secure sites, such as emails boxes or online calendars.

"Personalized web solutions are in demand right now, as people look for the best way to get the information that truly is important to them," said Matt Marshall, Executive Producer of DEMO. "Genieo represents a unique personalization service in which a user's information is kept fully private, while offering a service that is both accurate and simple to use. We're thrilled to have Genieo at DEMO Spring 2010."

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

About Genieo Innovation Ltd

Genieo is the creator of the ultimate start-page personalization engine - which automatically updates its content, reflecting the changing personal interests and needs of the user. Genieo's platform enables the continuous organization and updating of micro-targeted information, which is of specific interest to the user - including favorite websites, ad-hoc personalized news widgets, Facebook, Twitter, articles and more. For its white-label partners (desktop applications, online portals, online publishers, telco operators and other media companies), Genieo significantly impacts stickiness and creates new revenue opportunities. Founded in 2008, Genieo is a privately backed company headquartered in Herzliya, Israel.

Press Contact: Jason Silberman at Koteret Public Relations. +972-54-535-9955 or [email protected].

SOURCE Genieo Innovation Ltd