DentalVibe® for Pain Free Injections Featured in the Nation's Leading Business Publication, The Wall Street Journal

BOCA RATON, Fla., May 7, 2014 /PRNewswire/ -- Bing Innovations, exclusive provider of the DentalVibe® Injection Comfort System, the revolutionary device that is redefining the dental experience, is pleased to announce that the DentalVibe was featured yesterday in The Wall Street Journal, the most widely-read periodical in the nation's business and investment community.

The story titled "Behind the Buzz to Make Injections Less Painful: Can Vibrating Devices Make Shots Easier to Take?" featured the DentalVibe device and inventor Dr. Steven G. Goldberg, DDS, FADFE, Fellow of the International Academy for Dental Facial Esthetics. It discussed the fact that whether it's a vaccination, a blood draw or a numbing injection at the dentist, people find getting stuck with needles to be painful, and how vibrating devices placed near the injection can trick the nervous system into dampening pain signals.  

"This Wall Street Journal article sheds a new light on dentistry, from painful, to pain-free," says inventor Dr. Steven G. Goldberg, DDS, FADFE. "The DentalVibe alleviates the worst part of any dental treatment procedure, the pain from the dreaded dental injection. When millions of people can go to the dentist without the fear of pain, I've done my job!"

The journal also highlighted how the DentalVibe operates on the principles of "The Gate Control Theory of Pain," co-developed by Canadian psychologist Dr. Ronald Melzack, a professor emeritus at McGill University in Montreal. The theory states that when pain and vibrations are occurring simultaneously, vibrations reach the sensory area of the brain faster than the pain does, closing the body's neural "pain gate" so that pain can't pass through. The article also mentions that a handful of published scientific studies have found that DentalVibe reduces perception of pain during needle sticks, and researchers at Harvard School of Dental Medicine will be studying the effect of the DentalVibe on the most painful injections in the mouth.

About Bing Innovations
Bing Innovations, LLC, was founded for one purpose: to research and develop cutting-edge products that improve the care experience for both patients and health professionals.  To that end, the company has partnered with inspired individuals in the dental, medical, engineering and design worlds to bring major innovations like the DentalVibe to market.  The proprietary VibraPulse pain blocking technology incorporated into the DentalVibe has many applications throughout healthcare, which are currently being developed by the company. 

About Dr. Steven G. Goldberg, D.D.S., FADFE
Dr. Steven G. Goldberg, DDS, FADFE, Fellow of the International Academy for Dental Facial Esthetics, is a native New Yorker, graduated from New York University's College of Dentistry and has been in private practice for more than two decades. In that time, Dr. Goldberg went on to build a successful general and cosmetic dental practice in Boca Raton, Florida. In addition to founder of the Boca Raton Dream Makeover Team, and the referral dentist for guests at Waldorf Astoria's Boca Raton Resort and Club, Dr. Goldberg has discovered the key to blocking injection pain through soothing pulsed vibrations. He founded Bing Innovations LLC, to bring to market the DentalVibe Injection Comfort System with VibraPulse technology. This revolutionary dental instrument eliminates the pain of dental injections and is currently in use by thousands of dentists in private practice, hospitals and dental schools throughout the United States and in more than 25 countries around the world. Dr. Goldberg is in private practice in New York City, Central Park South Dental Care, located at 200 Central Park South, Suite 109, New York, NY 10019, office 212-265-2021. For more information visit www.dentalvibe.com or contact Bing Innovations, LLC at 877-503-8423.

SOURCE DentalVibe