Denver Broncos name 505 Southwestern® as partner in chips and dips, a nod to a brand with strong local ties and a premium product line

505 green chile to be served at concession stands throughout the stadium

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May 23, 2018, 08:13 ET

DENVER, May 23, 2018 /PRNewswire/ -- 505 Southwestern® and the Denver Broncos announced today that 505 Southwestern® has been named a proud partner of the Denver Broncos. The partnership will feature Broncos approved chips, dips, and green chile to Broncos fans at the stadium and in the Colorado market. Known for its flame roasted green chile sourced from the Hatch Valley of New Mexico, 505 has expanded in recent years, launching premium salsas, queso dip, and more recently, stone-ground corn tortilla chips. Its Hint of Hatch^TMtortilla chips are one of the first to use authentic Hatch Valley green chiles to add flavor to traditional corn tortilla chips.

Flagship Food Group is a global, diversified food company serving some of the world's leading and most highly regarded retail, grocery, food service, and food-related organizations. (PRNewsFoto/Flagship Food Group)

"We recognize that 505 has become the 'craft beer' of the salsa category, and many of our fans here in Denver love the 505 brand. It's local, it's authentic, and it's premium," said Dan Hawley of the Broncos organization. 505 is made in Albuquerque, New Mexico, and is owned by Denver-based Flagship Food Group.

"When Roy Solomon founded 505 in the 90's, Denver was his first 'big market' outside of New Mexico. Today, some of our biggest fans are in Denver, and we are proud to consider this market home," said Rob Holland, CEO of Flagship and a Denver-area resident.

505 said that its salsas are made with American ingredients, including green chiles from the Hatch Valley, and that most of its sauces and salsas are certified Non-GMO.

As part of the deal, 505 green chile and other products will be made available throughout the Broncos' stadium at multiple concessions site. "We can't wait to start using 505 in a bunch of our premium concessions offerings. Our chefs are having a field day exploring new ways to use this amazing ingredient," said Justin Kizima from Centerplate.

505 has aggressively expanded its sports marketing campaign in 2018, having been named an official partner of numerous stadiums and professional sports teams across the country.

"Our green chile-based products go so well with so many items at stadiums, so we're really working to expand this part of our business," said Holland. "It's really true – 505 does make anything taste better."