DENVER, Jan. 20, 2025 /PRNewswire/ -- Denver Mattress Company and The Salvation Army Intermountain Division are celebrating another successful year of their "Together Doing Even More Good" holiday campaign. The annual initiative, which ran from Thanksgiving Day to Christmas Day 2024, raised an impressive $649,000 in donations, surpassing last year's total.
Colorado-based Denver Mattress Company, continuing its 25-year tradition of support, has committed to matching the first $150,000 raised. This substantial sum will significantly boost The Salvation Army's efforts to serve individuals, families, and communities in need throughout Colorado.
"We are thrilled with the overwhelming success of this year's campaign," said Major Nesan Kistan, Divisional Commander of The Salvation Army Intermountain Division. "The generosity of our community, coupled with Denver Mattress Company's unwavering support, will allow us to expand our services and reach even more people in need. This success reaffirms our commitment to making a positive difference in the lives of those we serve."
The campaign's success was driven by a comprehensive approach, including television spots, paid media, in-store signage, and a dedicated landing page. The Salvation Army leveraged various communication channels to raise awareness and encourage community participation. These funds will support a wide range of services, from providing necessities to offering education, childcare, rehabilitation programs, and disaster response.
Reflecting on the 2024 holiday campaign's success, The Salvation Army and Denver Mattress Company are energized to continue their partnership, aiming to make an even greater impact in the future. This collaboration exemplifies the power of community support in addressing critical social needs and improving lives across Colorado.
About The Salvation Army
The Salvation Army has been meeting the needs of individuals, families, and communities in Colorado since 1887. The helpless, hopeless, and needy rely on The Salvation Army for food, clothing, shelter, encouragement, comfort, and prayer. The Salvation Army also provides education, childcare, eldercare, gang intervention, athletics, character building, alcohol/substance abuse rehabilitation, and emergency response to natural disasters. Visit www.imsalvationarmy.org
About Denver Mattress
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By maintaining a single factory, Denver Mattress ensures high-quality control standards and delivers a more consistent product at a lower cost than multiple factory producers. Denver Mattress: the easiest way to get the right mattress®. Visit http://www.DenverMattress.com
Contact
John Knippenberg
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SOURCE Denver Mattress Company
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