DENVER, Nov. 18, 2011 /PRNewswire/ -- Denver Mattress Company announces its 12th annual Operation Rest Assured charity campaign with The Salvation Army Intermountain Division to help those in need this holiday season.
From November 24th until December 25th, Denver Mattress will match every dollar donated to the Salvation Armies up to $150,000 in the Colorado areas of Denver, Grand Junction, Colorado Springs, and Pueblo, as well as San Angelo, Texas. Components of the campaign will include in-store signage, customized landing pages for donations, geo-targeted banner advertising, and direct contributions from Denver Mattress.
Lt. Colonel Daniel Starrett, the Divisional Commander of The Salvation Army Intermountain Division, says, "The Salvation Army's Red Kettle Campaign started in 1881 in San Francisco as a way to raise money to provide a Christmas Dinner to the area's needy. Today, the red kettles are a holiday tradition that helps make the work of The Salvation Army possible year round. The donations made to local red kettles stay in the community and help provide services to those in need. This year, the need for The Salvation Army's Red Kettle Campaign is even greater as we reach out to more families and individuals than ever before. The partnership with Denver Mattress and the Operation Rest Assured Campaign will allow us to play a large role in successfully meeting the needs of those in the community. We are grateful for Denver Mattress's continuing support."
Last year's promotions raised over $108,000 but Denver Mattress hopes to end this year with a record $150,000.
The Salvation Army
Nationally, nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people's needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, Salvation Army programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains. Those interested in supporting the work of The Salvation Army can donate at 1-800-SAL ARMY or on the web at http://www.IMSALVATIONARMY.ORG
Denver Mattress Company
Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com
About The Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com
Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com
Compass Outreach Media
Compass Outreach Media provides marketing tools and training to rescue missions across the country and has served as this campaign's lead creative consultant and campaign coordinator since its inception. http://www.compass-om.com
Contact: John Knippenberg / Furniture Row Marketing
SOURCE Denver Mattress Company