DENVER, July 21, 2011 /PRNewswire/ -- National furniture retailer Furniture Row's Denver Mattress Company and the Tim Tebow Foundation collaborated to raise $200,000 for the "Your Dreams Improve and so Do Theirs" campaign, in support of orphanage services.
The promotion pledged that Denver Mattress would donate $15 to the Tim Tebow Foundation for every mattress sold from May 19th until June 22nd. Components of the campaign included in-store signage, radio commercials, newspaper ads, catalogs, magazines, digital components, social media, online landing pages, and television advertisements.
Though the promotion lasted less than 5 weeks, Denver Mattress was able to reach the initial donation cap of $100,000 quickly enough for Dan Visser, President of Denver Mattress Company, to raise the cap amount to $200,000. "Denver Mattress Company was thrilled to be able to go above and beyond what we had originally set out to do," explained Dan. "We look forward to future opportunities to make a positive impact in the world."
"I am passionately driven to make a difference in the lives of people who need it most," said Tim, whose Tim Tebow Foundation has partnered with Furniture Row since September of 2010. "With the help of great people and amazing companies like Furniture Row, we will make a difference."
The Tim Tebow Foundation
The Tim Tebow Foundation exists to bring faith, hope and love to those needing a brighter day in their darkest hour of need. Through Tim Tebow's public speaking and special events, the Foundation devotes significant effort to serving orphanages around the world. For more information, please visit http://www.timtebowfoundation.org
Denver Mattress Company
Denver Mattress manufactures its mattresses in its own factory, then distributes and retails products in its own stores. Because it is able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com
Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com
Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com
Contact: John Knippenberg
Furniture Row Marketing
SOURCE Denver Mattress Company