Denver Startup Launches Secure Health-Based Social Networking Site

Connects Users for Researching Local Illnesses

Mar 22, 2011, 10:03 ET from What’s Going Round

DENVER, March 22, 2011 /PRNewswire/ -- What's Going Round, (WGR) a web 2.0 startup based in Denver, Colorado, has launched a site that will empower web users by connecting them with others in their immediate area to share knowledge and experience of contagious diseases "going 'round" in their communities.  

"Current skyrocketing healthcare costs, combined with the rising acceptance of the web for medical information and the viral growth of social networking, has created the perfect storm within which the new WGR site can thrive," says Jim Campanell, co-founder and CTO. "We like to think of ourselves as 'Facebook with a Purpose'."

Research shows that a significant portion of today's rising healthcare costs result from medical consumers using the healthcare system inappropriately. Since lack of knowledge forces people to err on the side of caution and seek unnecessary medical care, the founders of What's Going Round believe that access to reliable, real-time data about contagious diseases, and treatments, will help address this problem. The company is aiming to help shrink healthcare costs, reduce crowding in emergency rooms, and contribute to healthier community overall.

Based on that goal, the site combines elements of Facebook, WebMD, and online Personal Health Records, to create a Web 2.0-based symptom tracking system designed to facilitate more-informed decisions about medical care. Through tracking and managing their own health, users are able to be made aware of the contagious symptoms and effective treatments prevalent in their immediate local/regional areas. As adaptation of the system spreads nationwide, it will enable more proactive and "real-time" infectious disease tracking by private-sector caregivers, health organizations, and government agencies.

The company is currently pursuing first round funding to accelerate development and expand user acquisition activities nationwide.

About WGR

The mission of What's Going Round (WGR) is to provide the internet community a platform through which users can manage their health and share knowledge, empowering themselves and others to make more informed health decisions. WGR believes that its technology will facilitate a reduction in healthcare costs that will benefit consumers, the healthcare industry, and government health agencies and ultimately ease some of the burden of the healthcare crisis.  More information can be found at or calling 888-901-4554

Contact Information:  
Name Kevin Ellis
Title COO
Phone 888-901-4554

SOURCE What’s Going Round