Department of International Trade Promotion, TAT and Bangkok Bank to launch the world first-time event "The 1st Thailand Culinary World Challenge 2013"

2-3 March 2013, Mega Bangna

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Feb 13, 2013, 03:51 ET

BANGKOK, Feb. 13, 2013 /PRNewswire/ -- Department of International Trade Promotion, Tourism Authority of Thailand, Bangkok Bank Public Company Limited, Presents the 1^st Thailand Culinary World Challenge 2013 from 2 to 3 March 2013, at Mega Bangna Complex supported by National Food Institute by Ministry of Industry Thailand, Thai Chef Association, Thailand Culinary Academy, Morakot satisfaction guaranteed and Foodstylist Magazine. Emphasizing to promote Thai cuisine and culture, and expand to international market, the event is created for the first time in the world and will include the professional chefs from 15 countries around the world.

(Logo: http://photos.prnewswire.com/prnh/20130213/HK59527LOGO)

"Regarding current government policy, H.E. Boonsong Tepiyapirom, Minister of Commerce Thailand has emphasized 'Thailand: Kitchen to the World' strategy to enhance Thai food image upon quality, safety, appearance and taste which could increase Thai food market share up to 1 trillion US Dollars or 21% market expansion which somehow is a result of continuously growing world population. Amidst intense competition of world food market, Thailand must urge for product development and in-depth market expansion in order to effectively push forward Thai food export to a satisfied expectation. This could be done through value-added process, product differentiation and product leverage by trying to avoid price cutting strategy," stated Director General Department of International Trade Promotion, Mrs. Srirat Rastapana.

Each team of competiPhoto - http://photos.prnewswire.com/prnh/20130213/HK59527LOGOtion will include 2 professional chefs from 15 countries: Japan, Taiwan, South Korea, India, Singapore, Malaysia, Indonesia, Dubai, Philippines, China, Hong Kong, Czech Republic, the United States of America and Australia with a total of 30 chefs. The highlight activities are the launch of Thai selected ingredient named "Thai Select" by Department of International Trade Promotion, International cooking competition by making use of Thai ingredient, and the Thai puppet show by Joe Louis on 2 March 2013. Another highlight will be Thai cooking competition by making use of Thai ingredient on 3 March 2013. The closing ceremony and gala dinner "The 5^th Spirits of Taste" will be held on 5 March 2013 with the Thai cooking show by 5 Thai master chefs.