Deriving Growth from Data Points is One of the Key Attributes of the Data Monetization Software

BANGALORE, India, Oct. 24, 2019 /PRNewswire/ -- According to recently published study "Data Monetization Market By Business Function (Sales & Marketing, Operations, Finance, and Supply Chain Management), By Organization Size (SMEs and Large Enterprises), By Vertical (BFSI, Consumer Goods & Retail, Manufacturing, and Transportation & Logistics), By Region (North America, Europe, Asia Pacific, Middle East Africa, and Latin America) – Global Forecast up to 2025", Infoholic Research forecasts that the global market for data monetization is expected to grow, owing to the increased competition among enterprises in the market and the growing need to grab the market share. The enterprises are diving deep into data that help in assessing the market better and formulate a growth plan.

Data monetization finds significant interest from various large enterprises with increasing demand from the BFSI sector. The ongoing trend of leveraging data monetization solutions would lead organizations toward growth, with a specific focus on improving their customer involvement. This is fueling the data monetization market growth at a CAGR of more than 15% during the forecast period to reach revenue of ~$3 billion by 2025.

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North America is dominant in the global data monetization market, followed by Europe and Asia Pacific. Enterprises in North America are expected to invest in data monetization solutions to vastly improve customer experience and enhance their product/service offerings. Major vendors are focusing on early market entry and capturing significant market share in this segment. Asia Pacific is poised to grow at the highest CAGR as the region holds vast potential, owing to the greater need to identify customer buying patterns, given the huge customer base in China and India.

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The BFSI sector is a major contributor to revenue in the data monetization market with a focus on enhancing enterprise profitability. The other two major shares for the data monetization market are attributed to manufacturing and consumer goods & retail sectors, with enterprises investing in data monetization solutions to better understand customer needs and boost their supply chain network.

"Data monetization is significantly helping enterprises to discover data that maximizes revenue, both from internal and external data sources. The emergence of IoT, mobile phones, and RFID has created a data-centered ecosystem, which requires data monetization tools to identify the data that directly impacts the business," pointed out Swarup Bhowal, Research Analyst, Infoholic Research.

Key segments of the report include:

• Business Function
• Sales and Marketing
• Operations
• Finance
• Supply Chain Management
• Others
• Organization Size
• SMEs
• Large Enterprises
• Vertical
• BFSI
• Consumer Goods and Retail
• Manufacturing
• Transportation and Logistics
• Others
• Geography
• North America
• US
• Canada
• Europe
• UK
• Germany
• France
• Rest of Europe
• Asia Pacific
• China
• Australia
• Japan
• India
• Rest of Asia Pacific
• Middle East Africa
• South Africa
• UAE
• Rest of Middle East Africa
• Latin America
• Brazil
• Mexico
• Rest of Latin America

Industry outlook: Market trends, drivers, restraints, and opportunities

Key Insights Covered

1  Executive Summary

1.1  Synopsis of Key Findings

2  Industry Outlook

2.1  Industry Snapshot

2.1.1  Industry Overview

2.1.2  Industry Trends

3  Market Snapshot

3.1  Total Addressable Market

3.2  Segmented Addressable Market

3.2.1  PEST Analysis

3.2.2  Porter's Five Force Analysis

3.3  Related Markets (IoT Monetization, Analytics of Things)

4  Market Characteristics

4.1  Market Evolution

4.1.1  Ecosystem

4.2  Market Trends and Impact

4.3  Market Segmentation

4.4  Market Dynamics

4.4.1  Market Drivers

4.4.2  Market Restraints

4.4.3  Market Opportunities

4.4.4  DRO – Impact Analysis

5  By Business Function – Market Size and Analysis

5.1  Overview

5.2  Sales and Marketing

5.3  Operations

5.4  Finance

5.5  Supply Chain Management

5.6  Others

6  By Organization Size – Market Size and Analysis

6.1  Overview

 6.2  SMEs

 6.3  Large Enterprises

7  By Vertical – Market Size and Analysis

7.1  Overview

7.2  BFSI

7.3  Consumer Goods and Retail

7.4  Manufacturing

7.5  Transportation and Logistics

7.6  Others

8  By Geography – Market Size and Analysis

8.1  Overview

8.2  North America

8.2.1  US

8.2.2  Canada

8.3  Europe

8.3.1  Germany

8.3.2  UK

8.3.3  France

8.3.4  Rest of Europe

8.4  Asia Pacific

8.4.1  China 

8.4.2  Australia

8.4.3  Japan

8.4.4  India

8.4.5  Rest of APAC

8.5  Middle East Africa

8.5.1  South Africa

8.5.2  UAE

8.5.3  Rest of MEA

8.6  Latin America

8.6.1  Brazil

8.6.2  Mexico

8.6.3  Rest of Latin America

9  Competitive Landscape

9.1  Competitor Analysis

9.2  Product/Offerings Portfolio Analysis

9.3  Market Developments

9.3.1  Mergers & Acquisitions (M&A), Expansions, and Partnerships

9.3.2  Business Restructuring

9.3.3  Product Launches & Exhibitions

10  Vendors Profile

10.1  Accenture 

10.2  IBM

10.3  Google

10.4  Infosys

10.5  Tech Mahindra

10.6  Cisco

10.7  Gemalto

10.8  SAS

10.9  Virtusa

10.10  Iconnectiva

11  Annexure

11.1  Report Scope

11.2  Market Definition

11.3  Research Methodology

11.3.1 Data Collation & In-house Estimation

11.3.2 Market Triangulation

11.3.3 Forecasting

11.4  Study Declarations

11.5  Report Assumptions

11.6  Stakeholders 

11.7  Abbreviations

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About Infoholic Research

Infoholic Research is a global market research and consulting organization providing strategic and high-level market intelligence in emerging and niche technologies. Founded in 2014, we are headquartered in India with an office in the US and with consultants working across the globe. Our market analysis powered by rigorous methodology and quality metrics provides information and forecast across all the emerging markets, technologies and business models. We aim at delivering high-quality results to our clients providing them with in-depth industry insights to identify new business opportunities and nurture their business strategies. For more information, please visit www.infoholicresearch.com.

Contacts:
Kathakali
Infoholic Research LLP
+91-080-461-51400
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[email protected] 

SOURCE Infoholic Research LLP