DermStore.com Introduces Physician Strength Section

MANHATTAN BEACH, Calif., Feb. 17, 2011 /PRNewswire/ -- DermStore.com is excited to unveil its Physician Strength section, the newest way to shop the skin care and cosmetics website. Continuing to set the standard for online beauty e-tailers, DermStore.com now features more than 50 doctor and spa-exclusive brands in the easy to navigate and informative Physician Strength Section.

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"Our goal is to provide DermStore customers with a personalized shopping experience. We are the largest online beauty retailer, with over 500 brands, 19,000 skus and 66,871 product reviews. With such a large selection, we needed to organize the information and products in a way that was informative and streamlined," explains Dan Obegi, DermStore.com CEO. "With the Physician Strength Section, we're able to offer not only hard to find medical and spa-grade brands in a user-friendly format, but also provide useful information, video tutorials, reviews and expert insight from our Medical Director, board-certified dermatologist Dr. Ashley Magovern."

The Physician Strength section divides the brands into three categories: Medical Grade, which currently features 39 brands, Spa Exclusive, featuring 19 brands and Physician Recommended, featuring 8 brands. In addition to the products, DermStore.com offers several resources for the consumers. Dr. Ashley Magovern provides useful insights, delivers first hand product reviews, and offers her top picks and detailed information about why she recommends each item.

"As a dermatologist, I believe a good skin care routine is essential and encourage patients to take advantage of the excellent products on the market today," Dr. Magovern said.  "DermStore shoppers can do just that with the new Physician Strength section. Not only does it provide consumers with a one- stop shop for products they may not be able to find outside the doctor's office, it empowers them with the educational tools needed to select the best products for their skin type and concerns. With the help of my tips, product recommendations and videos, every DermStore customer can become a skin care expert."

DermStore is not merely a distributor of high-end beauty products, but a safe haven for brands to sell their products and consumers to purchase them with confidence. All products on DermStore are authorized and purchased directly from the brands. Customers can shop knowing that everything they buy is authentic and comes with the full backing of the manufacturer. What's more, DermStore offers many great perks not found anywhere else, such as free shipping on all orders, free gifts and samples with every order, easy returns and award winning customer service.

Media contact- Amy Bailey, [email protected].

SOURCE DermStore.com