"Design by Shanghai" Immerses Audiences with Fashion Collections from 11 Chinese Designers

LONDON, Sept. 18, 2013 /PRNewswire/-- Design by Shanghai, organized by Shanghai Fashion Designers Association (SFDA), will be held today at London's iconic Royal Opera House. Officially supported by British Fashion Council (BFC), the event is taking over the first day of 2014 S/S London Fashion Week, showcasing the very best fashion collections from 11 Chinese designers by way of both showroom and catwalk shows.

(Photo:  http://photos.prnewswire.com/prnh/20130918/CN82028 )

Designers showcasing at Design by Shanghai include: Jenny Ji, Lu Xiaoyu, Lili Lee, Stella Lam, Zheng Xiaodan, and Zhang Yuhao, as well as Liu Min, Du Yang, Shangguan Zhe, He Yan, and Su Renli from "DONGLIANG", the most representative Chinese multi-brands shop.

Design by Shanghai is committed to establishing a fresh new Shanghai design concept in the international fashion industry and drawing more attention from international media and fashion celebrities in order to promote the international development of domestic designers. After its successful debut in London Fashion Week in Feb. 2013, the project is coming back with a better season 2. For the first time, Chinese designers will make their appearance abroad as a team. They all possess extensive knowledge of Chinese elements and moreover, simultaneously combine Chinese culture with modern design and express their concepts in an international way. 

Caroline Rush, Chief Executive, British Fashion Council provides great support for the success of Design by Shanghai. "There are no boundaries in the industry, especially as a number of Chinese design talents have emerged in the past few years," she said. "We will always welcome events like Design by Shanghai, bringing Chinese fashion from Shanghai to London. I believe these talents will impress the world with their best collections."

"London is a city full of vitality and innovation," said Ms. Lv Xiaolei, Vice Chairman of Shanghai Fashion Designers Association and Vice Secretary-general of Shanghai Fashion Week Organization. "Fashion week provides young designers with great opportunities with which to showcase their talents. This is also why we chose London as our first two stages of the project, offering the best way to hear the voice of fashion from Shanghai."

Design by Shanghai is supported by the Shanghai City of Design Promotion Center. The world's leading professional makeup authority, M·A·C Cosmetics and Bumble and bumble hairstyle will provide the event with professional and special runway show images.

About M·A·C Cosmetics

M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of the Estee Lauder Companies, Inc.  The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 83 countries/territories worldwide. M·A·C is a fashion and trend-driven brand – our roots lie in the fashion industry.  Apart from supporting over 300 shows per season at global fashion shows, M·A·C has a network of longstanding relationships with designers from every corner of the globe. Our original founders worked closely with fashion designers creating specialized products for their shows and we have continued this tradition.

About Shanghai Fashion Designers Association

Shanghai Fashion Designers Association (SFDA) is a professional and non-profit social group corporation made up of those who work on fashion industry and institutions. It's aiming to push the sustainable development of Shanghai fashion industry forward by establishing an international and specialized platform for the promotion and communication of designers and brands, pushing the cooperation among fashion industry chain and forming effective system and standard.

Official Website: www.shfda.org.cn, www.shanghaifashionweek.com

Landon Du
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SOURCE Shanghai Fashion Week Organization;Shanghai Fashion Designers Association