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Design Leadership Consultancy Firm PARK, a Key Guiding Force Behind Bang & Olufsen, BMW and Glaxo Smith Kline's Massive Profits


News provided by

PARK USA

Dec 20, 2016, 09:49 ET

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LOS ANGELES, Dec. 16, 2016 /PRNewswire/ -- World-leading design management and design leadership consultancy firm PARK has helped catapult some of the world's leading companies better bottom lines, thanks to leading strategic design & innovation management practices.

Working with PARK, Bang & Olufsen's stock rose more that 100% from the beginning of 2015 to November 2016, and revenue for B&O Play grew 58% per fiscal reporting year June 2015 to May 2016, with overall revenue growth 12%, and overall revenue growth 9% in the fiscal year June 2014 to May 2014.

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Design Value: higher profits, more brand equity, more innovation, faster change
Design Value: higher profits, more brand equity, more innovation, faster change
Jay Peters, head of PARK USA operations
Jay Peters, head of PARK USA operations

BMW had similar growth, with an overall global sales increase of nearly 50% from over 1.2 million units in 2010, to nearly 2.3 million in 2015 Its 2016 Interbrand ranking grew 12% to position #11, with a brand value of over $41.5 billion, putting the luxury-design automaker into the Top 100 position as a Top 20 grower.

PARK's work has been instrumental in guiding Managers, Directors, CEOs and VPs of design for major companies such as Nestle, Sony, Unilever, LEGO, Johnson Controls, Reckitt Benckiser, Bang & Olufsen, BMW, GlaxoSmithKline (GSK), Novo Nordisk, Kimberly Clark, KIA/Hyundai, Grundfos, PANalytical and many others since its founding in 1998.

PARK has also been pivotal in guiding design & innovation in Consumer Healthcare at GSK (GlaxoSmithKline) which saw an increase of 44% in turnover in 2015. Key global brand Sensodyne saw double digit growth in all three regions (USA, Europe and International) with overall sales up 13% in 2015 with overall annual sales topping over $1 billion.

Often referred to as the "McKinsey of the design world" by many of their clients, PARK has been transforming organizations by increasing the impact of design through more efficient and effective operations. This has resulted in higher revenues, decreased costs, increased brand awareness, more brand loyalty, faster time to market, more innovation power, more intellectual properties and faster company cultural transformation.

After more than 18 years supporting leading global companies throughout Europe and Asia, PARK launched its U.S. office in Los Angeles last year to service North American-based clients. The U.S. office is headed by Jay Peters. The company houses their European HQ in the Netherlands and also has remote offices across Europe including Germany, Denmark & Scotland.

Jay Peters holds a Bachelor's degree in Industrial Design from Southern Illinois University and a Master's degree in Business Design from Domus Academy in Milan, Italy. His specialized interests include business design, design thinking and professional education. He is regularly asked to share his experience via lectures and workshops.

Additional PARK enterprises include:
Grow, a professional education program powered by PARK's 18 plus years of experience in teaching working professionals how to best manage and lead design in their organization or agency. www.growdesignmanagement.com

and

Raymond: bringing together design leaders for over 10 years. This is an invitation only event. https://raymond.empdl.com

For more information visit www.park.bz or www.empdl.com
PARK Media inquiries: Twyla Monti
[email protected], 805-290-0900

SOURCE PARK USA

Related Links

https://park.empdl.com

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