Design Within Reach To Return To Manhattan's Upper West Side in Early 2019
Retailer of modern design will open a new Studio on Broadway between 76th and 77th
STAMFORD, Conn., Sept. 6, 2018 /PRNewswire/ -- Design Within Reach, Inc. (DWR), today announces its return to Manhattan's Upper West Side with a 6500-square-foot ground-floor retail space slated to open in early 2019. The new location on Broadway between 76th and 77th Streets has a significantly larger footprint than the company's previous Upper West Side Studio, which closed in 2015.
"We're excited to return to Manhattan's Upper West Side," says DWR President John McPhee. "We have a prime location on Broadway that has significant foot traffic and at three times the size of our previous location will better serve the modern design fans who live in the neighborhood."
Known for introducing great design to the public, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site and has built a reputation on educating the consumer about design classics and 20th-century greats. Since its founding in 1998, DWR has become more than a home for midcentury design, investing in the future of the industry and the 21st-century designers who will become design greats.
The Upper West Side Studio will be a destination for design enthusiasts to discover new DWR product developed exclusively with international design talent like Afteroom, Note Design Studio and Norm Architects as well as New York-based designers Hlynur Atlason, Pat Kim and Egg Collective, alongside modern classics by Charles and Ray Eames and Eero Saarinen. The new location will also offer complimentary Design Services, designed to help clients create a home – or a room – that reflects their NYC lifestyle, with expert design consultations, in-home measuring and 3-D renderings.
DWR continues its partnership with New York-based architecture firm DFA to bring the Upper West Side Studio to life, which includes a nod to its past by exposing the vaulted ceiling discovered during an initial walkthrough of the space. James Ritman and Nick Marona of Newmark Grubb Knight Frank are representing the company's retail expansion efforts.
The DWR Upper West Side Studio will be located at 2164 Broadway, New York, NY 10024, and is expected to open in early 2019.
About Design Within Reach
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Connecticut, is the world leader in authentic modern design. The company sells its furniture and accessories to residential and commercial customers through retail Studios in North America, via the Web at dwr.com, by phone at 1.800.944.2233 and through the DWR Contract Division at dwrcontract.com. Design Within Reach, Inc., is a subsidiary of Herman Miller, Inc.
About Herman Miller, Inc.
Herman Miller is a globally recognized provider of furnishings and related technologies and services. Headquartered in West Michigan, the global company has relied on innovative design for over 100 years to solve problems for people wherever they work, live, learn and heal. Herman Miller's designs are part of museum collections worldwide, and the company is a past recipient of the Smithsonian Institution's Cooper Hewitt National Design Award. Known and respected for its leadership in corporate social responsibility, Herman Miller has earned the Human Rights Campaign Foundation's top rating in its Corporate Equality Index ten years in a row, was named a 2016 Top 100 Healthiest Employer and has earned numerous global sustainability awards. In fiscal 2018, the company generated $2.4 billion in revenue and employed nearly 8,000 people worldwide. NASDAQ: MLHR.
SOURCE Design Within Reach
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