Designer Tiffany Lerman Launches Pattern LA, A New Collection of Handbags and Totes

LOS ANGELES, Jan. 22, 2014 /PRNewswire/ -- London-born fashion designer, Tiffany Lerman proudly announces Pattern LA, a handbag collection featuring six fashionable styles in exclusive patterns and color combinations ranging from basic black to haute jewel tones. Pattern LA is Lerman's latest addition to an extensively successful fashion and lifestyle portfolio including Chester Handbags and Tiny Tillia bath products and accessories. Named as a play on TT, her nickname, Pattern was developed with Lerman's intricate attention to detail, ensuring each bag is high in both quality and style. 

(Logo: http://photos.prnewswire.com/prnh/20140122/LA50845LOGO-a)

(Photo: http://photos.prnewswire.com/prnh/20140122/LA50845-b)

"After the success of my first line, Chester, I was eager to return to handbags, my first love, with a brand new collection," said Tiffany Lerman founder of Pattern LA.  "I've always been on the search for the perfect bag. With Pattern LA, I wanted to fill a void in tote bag and other accessory offerings."

The Pattern LA collection of well-constructed leather and cotton handbags is priced from $22-$198. The six initial styles are modern and stylish, incorporating neutral tones and vibrant pops of color in a variety of fashion-forward patterns. Quality fabric, durable hardware and stitch detailing ensure that every piece will stand the test of time as a versatile wardrobe staple:

• The Die-Cut Signature Tote is an open tote in soft pebble leather featuring the signature Pattern LA die-cut pattern that is both effortlessly chic and on-trend. The classic shape and upscale finish create a timeless elegance and endless versatility.
  
  Available in Black, Navy, Gunmetal and Pink leather in the signature Ottie pattern.
  Retail price $198
  
  
• The Elsa Bag is a soft and super lightweight tote bag made of the finest French woven cotton jacquard and assembled in the USA. Complimented with rich leather straps and an invisible magnetic snap closure, this is the perfect bag to tote around the city or countryside. 
  
  Available in Arc, Argent, Boheme, Ethnique, Fleur, Blue or Pink Printemps and Green or Blue Bulbe patterns.
  Retail price $52
  
  
• The TT Tote Bag is fully lined and constructed of cotton canvas featuring real leather details and colorful patterns that strike the perfect balance of sophistication and sass. This roomy tote offers ample space for laptops, tablets and everyday must-haves, an exterior pocket perfect for stashing cash or cell phone and an interior pocket for easy access to smaller items, plus an extra detachable pocket with wrist strap that easily unhooks to take necessities on-the-go.
  
  Available in Grey Ottie, Emerald Anemone, Pink Seaflower and Orange Camelia patterns.
  Retail price $56 for small and $62 for large
  
  
• The Indy Bag is made in the USA of the softest brushed cotton twill.  This classic and roomy bag is just perfect for the beach, dance classes, overnights and so much more.  Available with personalization, this bag also features a top snap closure, one inside zippered pocket and a divided inside pocket that's just the right size for your cell phone and sunglasses.
  
  Available in Green Ottie, Navy Ottie, Pink Ottie, Purple Ottie and Black & White Ottie patterns. Retail price $48 for small and $52 for large
  
  
• The Dilly Bag is a mid-size crossbody bag made of durable laminated cotton and sturdy cotton webbing straps with multiple interior and exterior pockets, a contrasting interior lining and gunmetal hardware accents. Double handles offer comfort while the slightly-structured silhouette and chic patterns make Dilly ideal for everyday use.
  
  Available in Black Ottie, Grey Vine, Turquoise Seaflower and Lilac Petal patterns.  
  Retail price $48
  
  
• The TT Essentials Bag is the perfect bag for cosmetics or organizing small items. Made of waterproof vinyl with a spacious interior so items stay organized and easily accessible from every angle. 
  
  Available in Clear Signature Print pattern, and Turquoise or Pink Seaflower pattern.  
  Retail price $22 for small and $24 for large
  

Beginning today, consumers can purchase Pattern LA bags and accessories at PatternLA.com. 

About Pattern LA
Pattern LA is a chic new brand of exclusive, high-quality, on-trend totes and accessories, starting at only $22. Ranging from beach totes and school bags to cosmetic bags and luxe, die-cut leather totes, Pattern LA embodies a casual elegance that fashionistas everywhere will want to carry with them from the beaches of Hawaii to the streets of London. Pattern LA was created by London-born, Los Angeles-based fashion designer and mother of two, Tiffany Lerman. All Pattern LA bags are available at PatternLA.com. Visit PatternLA.com to learn more or follow Pattern LA at Facebook.com/PatternLosAngeles or @PatternLA on Twitter.   

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Christina Louise | Jill Marie
Jillina Public Relations
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SOURCE Pattern LA